Blockchain Marketing Leader

1 day ago

Old Toronto, Canada Blockchain Works Full time

We are seeking a highly skilled and experienced Blockchain Marketing Leader to join our team at Berachain. This is an exciting opportunity for someone who is passionate about Web3, blockchain infrastructure, and decentralized finance.

About the Role

As a Blockchain Marketing Leader, you will be responsible for developing and implementing data-driven marketing campaigns and initiatives that align with our business development and engineering milestones. You will also be tasked with evangelizing and onboarding new users through our ecosystem across various mediums, including Twitter Spaces, Discord, and more.

You will have the opportunity to organize in-person and virtual events around our community and ecosystem, as well as direct logistics around content creation for advertising campaigns and associated events. Additionally, you will drive and quantify user acquisition, retention, and growth across multiple userbases and archetypes, determining ROI and expected value of marketing initiatives and campaigns.

To succeed in this role, you must have a strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems. You should also have experience managing social accounts and media/advertising initiatives, as well as running and managing lead generation, nurture campaigns, optimizing campaigns, and realizing meaningful conversion metrics and ROI.

The ideal candidate will have a track record of leading and scaling marketing initiatives and teams at leading L1s or blue chip DeFi protocols, and will be able to work cross-functionally with design, engineering, BD, and other teams to ensure successful product launches and ongoing product improvement.

Requirements
  • A minimum of 3 years of experience in marketing, business development, sales, finance, preferably in the blockchain or financial technology industry, with a particular eye on DeFi and blockchain infrastructure technologies
  • Strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems
  • Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google etc)
  • Experience running and managing lead generation, nurture campaigns, optimizing campaigns, and realizing meaningful conversion metrics and ROI
  • Thorough knowledge of the current DeFi, NFT-fi, GameFi, etc landscapes in the on-chain ecosystem
  • Robust interpersonal communication and collaboration skills
  • Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness
  • Strong problem-solving and analytical skills, with the ability to identify and prioritize product features and requirements based on customer needs, market trends, and business goals

In return for your expertise, you can expect a competitive salary of $120,000 per year, making this an excellent opportunity for those looking to take their career to the next level in the blockchain industry.

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