Marketing Director

2 weeks ago


Old Toronto, Canada Natural Factors Full time

About Natural Factors:

We are a leading Ethereum protocol seeking an exceptional Marketing Director to spearhead our growth and brand presence in the DeFi space.

Role Overview:

This is a unique opportunity to build our marketing function from scratch and drive Ether.fi's expansion across the globe. As Marketing Director, you will develop and execute comprehensive marketing strategies to elevate our profile, foster ecosystem growth, and support the successful launch of our innovative products.

Main Responsibilities:

  • Develop long-term marketing plans that align with our vision, growth objectives, and ultimately our TVL.
  • Create a strong brand narrative and positioning within the blockchain and DeFi landscape.
  • Drive user acquisition, engagement, and retention across our products.
  • Promote product adoption and revenue growth through campaigns, events, conferences, and content marketing.
  • Analyze and measure marketing campaign effectiveness using data-driven insights to optimize future strategies.
  • Establish Ether.fi as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

Requirements:

  1. Proven experience in B2C performance marketing roles within DeFi or a transferable environment.
  2. Demonstrated track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.
  3. Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.
  4. Cross-functional collaboration and analytical skills with the ability to make data-driven decisions.
  5. Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.

What We Offer:

  1. A competitive salary of $120,000 per annum, performance-based incentives, and token allocation grant.
  2. The opportunity to work with a Top 5 Ethereum protocol by TVL.
  3. Professional development and growth opportunities within the organization.
  4. Health, dental, and vision insurance plans.
  5. A collaborative and inclusive work culture.
  6. Exposure to cutting-edge technologies in the blockchain and cryptocurrency space.
  7. A global team with opportunities for travel and working out of our offices around the world.


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