Crypto Marketing Specialist for Blockchain Innovation

3 weeks ago

Old Toronto, Canada Berachain Full time
About Berachain

Berachain is a high-performance blockchain built on the Cosmos SDK, leveraging Proof of Liquidity consensus to secure the protocol. Our team of experienced builders and engineers combines traditional tech expertise with crypto-native knowledge.

We're a young, world-class team passionate about building decentralized finance infrastructure. With significant funding from leading digital asset investors, we're well-positioned to drive innovation in the space.

Marketing Lead Role

The ideal candidate will work closely with our team to develop and implement data-driven marketing campaigns, driving user acquisition, retention, and growth across multiple user bases. Key responsibilities include evangelizing new users through various mediums, organizing events, and collaborating with cross-functional teams.

  • Develop and execute data-driven marketing strategies aligned with major business development milestones.
  • Evangelize and onboard new users through Twitter Spaces, Discord, and other channels.
  • Organize in-person and virtual events around the Berachain community and ecosystem.
  • Direct content creation logistics for advertising campaigns and associated events.
  • Drive and quantify user acquisition, retention, and growth across multiple user bases and archetypes.
  • Determine ROI and expected value of marketing initiatives and campaigns.
Requirements

To be successful in this role, candidates should possess:

  • A track record of leading and scaling marketing initiatives and teams at leading L1s or blue-chip DeFi protocols.
  • 3+ years of experience in marketing, business development, sales, or finance, preferably in the blockchain or financial technology industry.
  • A strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems.
  • Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google).
  • Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness.
About the Opportunity

This role offers a unique chance to join a fast-growing, innovative company in the blockchain space. We offer a competitive salary, commensurate with experience, and opportunities for professional growth in a dynamic environment.

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