Head of Marketing

1 day ago

Old Toronto, Canada Natural Factors Full time

About us:

Position Overview:

We are hiring a Head of Marketing to build our marketing function from the ground up. In this role, you will lead our marketing efforts and drive ether.fi's growth and brand presence across de-fi and beyond. You will oversee the development and execution of comprehensive marketing strategies to elevate Ether.fi's profile, foster ecosystem growth, and support the successful launch of our cutting-edge products. You will collaborate closely with internal teams, partners, and the community to create impactful campaigns that align with our strategic goals and resonate with diverse audiences.

WHAT YOU WILL DO:

  1. Develop and execute long-term marketing strategies that align with Ether.fi's vision, growth objectives, and ultimately our TVL.
  2. Shape Ether.fi's brand narrative and positioning within the blockchain and DeFi space.
  3. Drive user acquisition, engagement, and retention across ether.fi's products.
  4. Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.
  5. Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.
  6. Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.
  7. Establish ether.fi as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

WHAT WE ARE LOOKING FOR :

  1. Hands-on experience in B2C performance marketing roles within DeFi or a transferable environment.
  2. Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.
  3. Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.
  4. Experience in cross-functional collaboration.
  5. Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.
  6. Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.
  7. A good eye for design and past design experience would be a plus.

Benefits:

  1. Competitive salary, performance-based incentives, and token allocation grant.
  2. Opportunity to work with a Top 5 Ethereum protocol, by TVL.
  3. Opportunities for professional development and growth within the organization.
  4. Health, dental, and vision insurance plans.
  5. Collaborative and inclusive work culture.
  6. Exposure to cutting-edge technologies in the blockchain and cryptocurrency space.
  7. Global team with opportunity for travel and working out of our 5 offices around the world.
  8. Exciting company events and team-building off-sites.
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