Global Paid Media Strategist

6 days ago


Mississauga, Ontario, Canada Prophix Full time

About the Role


We are seeking an experienced Global Paid Media Strategist to join our team at Prophix. The successful candidate will be responsible for managing all aspects of a global paid media strategy and execution, including research, planning, campaign creation, optimization, budget management, reporting, and analysis of digital advertising channels.


The ideal candidate will have a strong understanding of paid digital media concepts, terminology, and bid-based buying models, as well as experience with web analytics and campaign management and measurement.


Key Responsibilities



  • Develop and execute holistic, multi-channel global digital advertising campaigns and creatives running on different channels including search, display, social, and video to target different stages of a buyer's journey
  • Forecast anticipated performance, using historical and industry benchmarks
  • Optimize and maintain campaigns through ongoing post-launch monitoring and adjustment on a daily basis, including A/B testing
  • Perform biweekly and monthly reporting and analysis based on the performance of the different paid media accounts and the business goal, providing insights and recommendations on opportunities to meet business goals, performance, and ROI

Qualifications



  • 5 years' experience working in a similar digital advertising role
  • Solid foundational understanding of paid digital media concepts, terminology, and bid-based buying models
  • Experience with web analytics and campaign management and measurement
  • Background in B2B SaaS lead generation is ideal

About Us


Prophix is a fast-growing global leader in financial performance management. We have a team of dedicated professionals working together to deliver innovative solutions to our customers.


If you are a motivated and experienced Global Paid Media Strategist looking for a new challenge, please apply for this exciting opportunity.



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