Paid Media Manager

2 months ago

Mississauga, Ontario, Canada Prophix Full time
Job Title: Paid Media Manager

Prophix is a fast-growing global leader in financial performance management. We are seeking a highly skilled Paid Media Manager to join our team and drive our global paid media strategy and execution.

Key Responsibilities:
  • Develop and execute holistic, multi-channel global digital advertising campaigns and creatives running on different channels including search, display, social, and video to target different stages of a buyer's journey.
  • Forecast anticipated performance, using historical and industry benchmarks.
  • Optimize and maintain campaigns through ongoing post-launch monitoring and adjustment on a daily basis, including A/B testing.
  • Perform biweekly and monthly reporting and analysis based on the performance of the different paid media accounts and the business goal. Provide insights and recommendations on opportunities to meet business goals, performance, and ROI.
  • Build, optimize, and manage search, display, video, and paid social campaigns on multiple platforms including Google, YouTube, LinkedIn, Demandbase, and programmatic marketplaces.
  • Collaborate cross-functionally with specialist teams for content production and design.
  • Determine and provide recommendations for appropriate daily/monthly/FY campaign budgets; monitor and report on actual spend monthly.
  • Train and manage co-op/intern(s) assisting with digital advertising coordination and reporting.
  • Utilize paid media platforms and Salesforce for analytics and accurate reporting.
  • Utilize Wrike to effectively communicate, execute, and track status of campaign build requests.
  • Responsible for staying up-to-date on emerging trends and technologies across paid performance marketing channels.
Requirements:
  • 5 years' experience working in a similar digital advertising role.
  • Solid foundational understanding of paid digital media concepts, terminology, and bid-based buying models.
  • Experience with web analytics, and knowledge of online campaign management and measurement.
  • Background in B2B SaaS lead generation is ideal.
  • Must be legally entitled to work in the country where the role is located. Must be able to travel to the United States, Canada, and/or internationally, and have a valid passport.
Preferred Qualifications:
  • Experience with Google Ads, LinkedIn Ads & Programmatic campaigns is a must.
  • Proficiency in web analytics.
  • Ideally familiar with ABX Advertising on platforms such as Demandbase, 6sense.
  • Working knowledge of Salesforce and/or Tableau for reporting.
  • An interest in producing results, pushing the boundaries, and expanding the use of automation, data management, and web analytics.
  • Excellent communication skills - ability to effectively communicate at many levels of the organization from managers to team members.
  • Demonstrated ability to be a team player who thrives in a fast-paced, matrix environment.
Why Join Prophix?

Prophix has been a pioneer in finance technology for 35 years and counting. And to further our mission and vision, we're proud to work with our investors, Hg Capital, to grow our business and expand our market share.

We reward hard work, but we also know that life outside of work is vital. That's why we provide highly competitive compensation, vacation, and benefits packages, and encourage you to get involved in our many charitable, sports, or knowledge clubs and seasonal celebrations.

Through our Corporate Social Responsibility (CSR) program, we aim to create a lasting impact on the global community with meaningful programs and initiatives. Participate in fundraising activities and get paid to volunteer for causes that matter to you. Our CSR committee also collaborates with local and international charities to donate $50,000 to deserving projects each quarter we meet our profit goals.

Learn more about us on our Careers Page.

Prophix promotes a diverse, inclusive, and accessible workplace. If you feel like you are a great fit for this role, please apply. While we can't guarantee an interview, we will consider the full breadth of your experience and background.

At Prophix, we are committed to creating a working environment that is barrier-free. Please advise our Recruitment team if you require reasonable accommodation during the interview and assessment process, and we will work with you to meet your needs.

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