Digital Media Strategist

4 weeks ago


Mississauga, Ontario, Canada SharkNinja Full time

We are seeking a highly skilled Digital Media Strategist to join our team at SharkNinja Canada. As a key member of our Amazon media approach, you will be responsible for developing and executing integrated media campaigns that drive brand awareness, consumer engagement, and commercial impact within our Canadian business unit.

Key Responsibilities:

  • Collaborate with cross-functional teams to plan and execute media campaigns across all paid channels.
  • Develop and maintain a deep understanding of the Amazon media landscape, including Amazon search and DSP.
  • Work closely with external agency partners to achieve marketing objectives and drive incremental return on ad spend.
  • Manage significant budgets across campaigns and optimize media execution through data-driven decisions.
  • Partner with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.

Requirements:

  • Minimum 3 years of marketing/media experience, with a strong focus on performance media.
  • Extensive experience with Amazon search and DSP, as well as a strong understanding of Amazon's algorithm and ranking factors.
  • Experience working with third-party platforms such as Skai or Pacvue.
  • Strong analytical skills and ability to interpret data to drive strategic decision-making.
  • Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML.

About SharkNinja:

We are a global company that values diversity, equity, and inclusion. We strive to create a workplace where all associates feel valued and empowered to contribute their unique perspectives and skills. If you are a motivated and results-driven individual who is passionate about performance marketing, we encourage you to apply for this exciting opportunity.



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