Digital Marketing Strategist

1 week ago

Mississauga, Ontario, Canada Finastra Full time
Job Title: Brand Strategy

Job Summary: We are seeking a highly skilled Digital Marketing Strategist to lead our global digital marketing efforts and drive business growth through innovative digital strategies.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy to support business objectives and brand goals.
  • Collaborate with cross-functional teams to identify new trends and emerging technologies to drive long-term growth in lead generation.
  • Orchestrate the publishing of web site content, user interface, look & feel and level of specificity to suit a wide range of needs, aligning with the web infrastructure and Marketing COE teams.
  • Create and implement customized digital experiences for strategic prospects and clients in collaboration with the ABM teams.
  • Translate business requirements and user needs into wireframes, prototypes, and functional specifications that detail content hierarchy, component types, and interactions.
  • Leverage regular reporting/tools to communicate performance on a weekly/monthly/quarterly basis, highlighting opportunities or trends for continuous marketing campaigns improvement.

Requirements:

  • 5+ years experience in leading B2B digital marketing strategy.
  • Excellent grasp of social media and website metrics and best practices.
  • Experience in running, maintaining and improving the effectiveness of websites.
  • Skilled in digital innovation and a very good understanding of web tools and systems.
  • Be technically knowledgeable in all aspects of digital marketing.
  • Experience in presenting website visitors with unique experiences tailored to their needs.
  • Financial services and/or software industry market experience.

Preferred Qualifications:

  • Proven work experience as a Digital marketing strategist or Digital marketing manager.
  • Demonstrable experience with SEO/SEM and CRM software.

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