Chief Growth Officer

4 days ago

Vancouver, British Columbia, Canada Aimsio Inc. Full time

About Aimsio Inc.

Aimsio is a leading field operational management platform, designed for heavy industries. Our customers across North America have processed over $7 billion on the platform, managing over 25,000 crew workers through Aimsio.

About This Role:

This is an exceptional opportunity to join our leadership team as Head of Marketing. As the Head of Marketing, you will be responsible for crafting and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth. Your creative vision, operational frameworks, and strategic thinking will ensure the success of all marketing initiatives across the department.

You will work directly with our co-founders and learn from some of the most talented people in the industry. As a remote-first company, Aimsio's mission is to help hardworking people build the future through operational excellence.

We value practical, motivated individuals who pay attention to detail while keeping an eye on the overall goal. If you are driven to achieve results and see obstacles as opportunities for creative solutions, this role is for you. Most importantly, you will take pride in your work and be inspired by your role in advancing the construction and energy industries.

Key Responsibilities:
  • Marketing Strategy Development:
    • Formulate and execute comprehensive marketing strategies aligned with Aimsio's growth goals.
    • Identify market trends, customer insights, and competitive landscape to inform strategic decisions.
    • Have an experimental mindset and run tests regularly.
  • Brand Management:
    • Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
    • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  • Lead Generation:
    • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
    • Utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.
  • Sales Collaboration:
    • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
    • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  • Product Positioning:
    • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
    • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
  • Analytics and Reporting:
    • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
    • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
  • Team Management:
    • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
    • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
  • Budget Management:
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
    • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
  • Content Creation:
    • Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more.
    • Ensure all content is aligned with the brand voice and marketing objectives.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Preferably, 7+ years of experience in developing and directing growth/demand generation marketing initiatives.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.

The salary range for this position is approximately $120,000 - $150,000 CAD, depending on skillset and experience. We value a culture of transparency, and we believe that fair compensation reflects individual contributions to the organization.

Location:

Aimsio is a remote-first company, allowing flexibility in your work location. However, we can only consider candidates who are legally able to work for us in Canada. Our 'home cities' are Calgary, Toronto, and Vancouver, so occasional travel to these locations may be required for team-building events.

Compensation and Benefits:

As a valued member of our team, you will receive a competitive base salary and our full health and wellness benefits plan. Our employee benefits include full health and dental, a wellness account, paid sick leave, vacation time, flex days, and a RRSP/TFSA Group Savings plan.

Equal Opportunity Employer:

Aimsio Inc. is committed to providing equal opportunities and maintaining an environment free from discrimination or bias. We celebrate diversity and promote fairness in all aspects of our organization.

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