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Executive Director of Lottery Growth

2 months ago

Old Toronto, Canada Ascend Fundraising Solutions Full time

We are seeking an experienced professional to lead the growth and expansion of our lottery business at Ascend Fundraising Solutions. The successful candidate will have a proven track record of driving revenue growth and developing effective strategies to capture market share.

As the Head of Growth, Lottery, you will be responsible for expanding our lottery products across Canada, including Split the Pot and other innovative offerings. With a strong understanding of the Canadian lottery industry and its market trends, you will develop and execute a comprehensive growth strategy to drive revenue and increase market share.

You will work closely with our central Marketing team and have a Growth Lead reporting directly to you. As the lottery business line expands, you will be responsible for building and scaling your team to drive further success.

Key responsibilities will include:

  1. Developing and executing a growth strategy for each region
  2. Driving core messaging and offers into each respective market
  3. Working with program leads to align on budget, targets, and stakeholder feedback
  4. Finding new opportunities for growth by analyzing data and working with channel leads
  5. Building and managing the growth function, starting with a Growth Lead

Requirements for this role include:

  • 7+ years in a Growth Leadership position with a focus on B2C
  • Revenue-Focused Growth → Your decisions drive customer acquisition, retention, and maximize lifetime value to grow revenue
  • Data-Driven Experimentation → You leverage data and analytics to inform your strategies, using A/B testing and experiments to continuously optimize marketing campaigns
  • Channel Expertise → You use a wide range of growth channels, including paid search, paid social, programmatic, email, organic social, traditional media, and PR. You have deep expertise in at least one channel and effectively manage others to drive growth
  • Tech-Savvy → You are comfortable using marketing technology, including CRMs, automation tools, and analytics platforms to enhance campaigns
  • Customer Journey Optimization → You use customer insights to identify opportunities across the journey, optimizing touchpoints and conversion rates to create effective and personalized growth strategies
  • Financial Acumen → You effectively manage budgets, understand customer acquisition cost (CAC), and ensure campaigns are cost-efficient
  • Organized Project Management → You plan and manage projects efficiently, keeping track of work progress to meet deadlines and achieve growth targets
  • Strategic Growth Planning → You set growth targets and develop actionable plans to achieve them, focusing on measurable outcomes
  • Systems Thinker → You holistically integrate various growth strategies and channels, understanding how each component impacts the whole to drive sustainable and optimized revenue growth

As a leader, you will be responsible for coaching, hiring, and retaining top talent, as well as being a doer who can oscillate between strategy and hands-on work. You will be a responsible team player who shares success and takes ownership when results are not achieved. You will also be a thoughtful, collaborative, and resilient individual who can effectively work across functions and move forward even when faced with challenges.

Ascend Fundraising Solutions is committed to building and preserving an open, inclusive, and healthy work environment. We welcome all applicants to apply to join our team and accommodate people with disabilities throughout the recruitment and selection process.