Lottery Marketing Manager

7 months ago

Toronto, Canada Heart & Stroke Full time

**Who we are**
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

**The opportunity**

**How you will make an impact every day**

Campaign planning, management, and execution
- Develops marketing plans for specific channels, to support lottery campaign goals and objectives
- Identifies areas of opportunity and innovative marketing tactics to retain existing customers and acquire net new
- Develops and executes “off-season” communication plans and materials
- Supports the Senior Manager, Lottery with the development and execution of ad hoc projects as needed
- Contributes to the development of core offering and key messages and campaign look/feel
- Supervise the day-to-day interactions with agency partners to ensure core messages and brand equity elements are delivered across all plan tactics consistently and effectively
- Partner with legal and lottery operation teams to ensure compliance
- Leads the execution of multi-channel marketing campaigns, ensuring that each element is flawlessly coordinated and on budget, primarily focusing on mass, direct mail, telemarketing and PR
- With input from the Lottery Operations team, leads the creation of all communications and other public facing materials as required with lottery winners’
- Optimize the customer journey to enhance conversion rates at each stage of the sales funnel
- Partner with media agency to identify media innovation opportunities and manage execution
- Ensures projects are managed within agreed annual budget and course corrects where required to deliver planned outcomes
- Participates in departmental meetings
- Ensures online storage of assets and approvals are kept up to date
- Works to ensure annual budgets are tracked and achieved and supplier contracts are adhered to and kept updated
- Attends loads and draws if required

Marketing Analytics
- In form the data analytics team on required customer segmentation
- Monitor performance and campaign data to track effectiveness
- Primary lead on competitor monitoring and leverage insights to identify areas of opportunity
- Contributes to the Lottery post assessment and key lessons learned, making business improvement recommendations

General lottery operations and management
- Leads partnership with internal stakeholders such as Operations, Marketing, Communications, and Procurement
- Acts as liaison with Mission teams to translate for lottery content strategy
- Primary contact with prizing suppliers, identify prizing options, solidify contracts, adhere to budgets and prize fulfillment
- Participate in departmental and team meetings

**Who we need**

**Experience**
- 4 - 6 years of working experience
- 5+ years of experience specifically in a data driven, direct sales environments
- Experience developing and managing vendor relationships

**Education**
- University degree in Marketing

**Skills**
- Anticipates and plans for future events, trends, problems and opportunities and exercises sound judgment.
- Evaluates reasonable risk-taking opportunities and develops creative solutions, stimulating new ways of thinking and solving problems.
- Excellent writing, editing, and verbal communications skills
- Excellent organizational and time management skills
- Ability to establish solid working relationships with team and vendors at all levels
- Ability to work flexibly, effectively and efficiently under pressure
- Self-initiative and can-do attitude is a must.
- Strong Project Management skills including timeline development, delivery of successful projects on time with attention to details; doing do in a digital environment a plus
- Ability to think creatively and develop new ideas
- Microsoft office including strong Excel skills

**What we offer**
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.

In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportu

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