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Director of Marketing Data Engineering and Strategy
2 months ago
Warroom Inc is seeking an experienced Director of Marketing Data Engineering to join our growing team. As a key member of our leadership team, you will be responsible for leading the Data and Development teams, which will power how we drive impact for clients and provide critical insights to their businesses.
You will lead the vision on how to transform our proprietary programmatic advertising engine, Kedet, to be able to release for direct client usage. You will design how we articulate data to clients while providing clarity and expert insights to enhance performance.
As a data guru, you will inspire your team to deliver and translate insights into beautiful stories and visualizations. You will report to the Chief Revenue Officer.
Key Responsibilities- Technology Strategy and Implementation
- Develop and execute a technology roadmap that aligns with marketing strategies and business objectives.
- Champion the adoption of agile methodologies within the marketing technology development process to improve responsiveness and efficiency.
- Ensure the robustness, scalability, and security of marketing software systems.
- Data Management and Analytics
- Oversee the collection, analysis, and use of marketing data to drive strategic decisions.
- Develop and implement data governance policies to ensure data integrity and compliance with relevant regulations.
- Utilize advanced analytics, predictive modeling, and machine learning techniques to enhance departmental efforts.
- Marketing Technology Leadership
- Identify, evaluate, and implement new technologies to improve marketing efficiency and effectiveness.
- Manage the integration of software technologies with other business systems.
- Lead the selection and management of technology vendors and toolsets.
- Streamline processes through automation and optimization techniques.
- Oversee budgeting, forecasting, and resource allocation for software.
- Software Development Management
- Oversee the development, deployment, and integration of marketing software applications and tools.
- Collaborate with IT and software development teams to ensure that marketing technologies align with broader tech architecture and business goals.
- Manage the software development lifecycle for marketing technologies, from requirement gathering and design to implementation and maintenance.
- Team Leadership and Development
- Lead and expand a team of data analysts, marketing technologists, and software specialists.
- Foster a data-driven culture within the marketing team and provide ongoing training and development opportunities.
- Collaborate with other departments to ensure alignment of marketing strategies with broader business objectives.
- Strategic Planning
- Contribute to the overall business strategy by providing insights derived from data analysis.
- Develop and monitor key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
- Report on marketing operations performance to executive leadership and stakeholders.
- Compliance and Risk Management
- Monitor changes in the regulatory landscape relevant to marketing data and technology.
- Ensure all marketing practices comply with laws and ethical standards concerning data use.
- Manage risks related to digital marketing practices and data security.
