Product Marketing Strategist: Data Portfolio Growth

4 weeks ago


Old Toronto, Canada Dynata Full time

Dynata is seeking an experienced Product Marketing Director to lead the growth of our data products.

This role will involve articulating the value of our portfolio, building compelling positioning and messaging, and creating sales enablement and marketing campaigns.

Key Responsibilities:

  • Develop a cohesive product portfolio: Create a clear and compelling narrative that showcases the value of our data products.
  • Define Go-to-Market (GTM) strategy: Position our existing and new products for success, defining positioning, value proposition, and messaging.
  • Sales needs assessment: Identify resource and functional challenges, and provide critical support to ensure successful product launches.
  • Create sales enablement collateral: Develop case studies and tools to educate sales teams and drive sales growth.
  • Lead new product launches: Develop and execute strategic plans for new product introductions.
  • Develop and implement programs to achieve Key Performance Indicators (KPIs): Ensure our data products meet sales objectives and drive sell-through.
  • Ongoing website and material updates: Ensure our website and marketing materials accurately reflect our product offerings and value proposition.

Requirements:

  • Bachelor's Degree, MBA preferred.
  • 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms.
  • Natural collaborator with hands-on execution skills.
  • Self-motivated individual capable of working in a fast-paced environment.
  • Excellent written, verbal, interpersonal, and presentation skills.

Dynata is committed to fostering an inclusive environment and welcomes applications from people with disabilities.



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