Strategic Partner Marketing Lead

2 weeks ago

Old Toronto, Canada J.P. Morgan Full time

J.P. Morgan, a leading global financial institution, is dedicated to delivering innovative solutions to its clients. With over 200 years of history, the company has established itself as a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing, and asset management.

The Canada Payments organization is an innovative division within J.P. Morgan that specializes in serving business clients through payments and other financial products and services. Our client-first approach enables us to develop tailored solutions that cater to the needs of our small business customers across the US and Canada, helping them start, run, and grow their businesses.

We are committed to leveraging our industry-leading innovations to drive growth in the Canadian market, making our Payments business one of the fastest-growing segments within J.P. Morgan.

**Job Summary:**

The Vice President of Partner Marketing will lead the development, execution, and measurement of revenue-generating co-marketing programs with partners. This role will play a crucial part in driving growth by leveraging different types of partners to promote our payment solutions to small, medium, and enterprise-size businesses.

Key Responsibilities:

  • Drive revenue marketing strategy through Partners in Canada and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth.
  • Create world-class co-marketing programs that scale lead generation and brand awareness. Own the systems and reporting required to scale and correctly attribute partners' contributions and program ROI.
  • Develop a data-driven, integrated annual partner marketing plan to exceed business objectives and drive new merchant acquisition.
  • Foster cross-functional collaboration and support with Sales, Relationship Managers, Business Development, Communications, Operations, Channel Partners, and Data Analytics teams.
  • Craft multi-channel acquisition strategies via partners, focusing on world-class client-facing content, events, webinars, landing pages, direct mail, and campaign collateral.
  • Leverage partner profitability and profit potential to identify, quantify, and prioritize opportunities by partner.
  • Socialize program strategy, calendar of marketing activities, and campaign performance to key stakeholders internally and externally.
  • Represent the voice of our partner to cross-functional teams and ensure alignment with partner needs.

Requirements:

  • A minimum of 5+ years of experience in B2B Partner / Channel Marketing, preferably in Payments, E-commerce, Financial Services, or Retail.
  • Strong strategic marketing and creative thinking capabilities to connect Chase benefits to partner and merchants' needs.
  • Demonstrated experience utilizing data-driven approaches to develop strategy for customer acquisition and engagement via partner channels.
  • Proven effectiveness in presenting and influencing at the executive level and driving results in a fast-paced environment.
  • Excellent communication and project management skills, with a strong attention to detail and analytical aptitude.
  • A Bachelor's degree is required; a Master's degree is preferred.

At J.P. Morgan, we value diversity and inclusion, and we believe that our people are our greatest strength. We offer a competitive compensation package, including an estimated salary of $150,000 per annum, plus additional benefits and bonuses based on performance.

Location: Toronto, Canada

Organization: Chase Payment Solutions

Schedule: Full-time

Job Type: Standard

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