Partner Marketing Vice President-

2 days ago

Old Toronto, Canada J.P. Morgan Full time
one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses, and many of the world's most prominent corporate, institutional, and government clients under the J.Morgan and Chase brands. Our history spans over 200 years, and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing, and asset management. Whether we are serving customers, helping small businesses, or putting our skills to work with partners, we strive to identify issues and propose solutions that will propel the future and strengthen both our clients and our communities.

Role Summary

The Vice President of Partner Marketing will lead the development, execution, and measurement of revenue-generating co-marketing programs with Partners. You will use your passion, experience, and vision to build and lead partner co-marketing campaigns and support our aspiration to become the #1 payments platform for businesses in Canada.

You are a highly talented, analytical marketing leader with proven success strategizing data-driven campaigns through partners. The ideal candidate has experience defining the co-marketing strategy and executing B2B campaigns through partners.

Responsibilities

  • Drive revenue marketing strategy through Partners in Canada and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth.
  • Create world-class co-marketing programs that scale lead generation and brand awareness. li>
  • Drive new merchant acquisition by developing a data-driven, integrated annual partner marketing plan to exceed business objectives.
  • Foster cross-functional collaboration and support with, but not limited to, Sales, Relationship Managers, Business Development, Communications, Operations, Channel Partners, and Data Analytics.
  • Focus on the conversion funnel to relentlessly optimize placement and performance to drive new growth, engage current clients, and retain likely-to-churn merchants through appropriate campaigns.
  • Creative, out-of-the-box thinking to develop and execute multi-channel acquisition strategy via partners through world-class, client-facing content, events, webinars, landing pages, direct mail, and campaign collateral.
  • Socialize program strategy, calendar of marketing activities, and campaign performance to key stakeholders internally and externally.

Required Experience

  • 5+ years of experience in B2B Partner / Channel Marketing; li>
  • 5+ years of marketing experience driving ROI-based B2B marketing programs.
  • Demonstrated experience utilizing data-driven approaches to develop strategy for customer acquisition and engagement via partner channels.
  • Strong strategic marketing and creative thinking capabilities to connect the Chase benefits to partner and merchants’ needs.
  • Strong emotional intelligence that drives respect and trust amongst peers and cross-functional teams.
  • Proven effectiveness in presenting and influencing at the executive level and driving results in a fast-paced environment.
  • Strong project management skills and ability to handle multiple projects simultaneously.
  • Passionate, highly collaborative, and calm under pressure to manage rapidly changing priorities.
  • Strong sense of ownership with commitment to delivering high-quality communications under pressure and tight deadlines.
  • Bachelor's degree required, Master’s degree preferred.

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