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Partner Marketing

7 months ago

Toronto, Canada Microsoft Full time

The Global Partner Solutions (GPS) Go-To-Market (GTM) team empowers Services Integration partners working with Small and Medium Buinesses (SMB) and Corporate businesses across the Americas to confidently move to the cloud by modernizing their workplace securely and through innovations such as Copilot, integrating generative artificial intelligence (AI).

Come join the Modern Work and Security Partner Marketing team where you can make a difference accelerating your career with a growth mindset that values collaboration on the team, across organizations, and with our partners to set a data-driven solution area strategy, land with partners for greatest impact, execute campaigns in market that deliver success, and analyze the results to generate insights that allows us to adapt accordingly.

The Partner Marketing role offers a unique combination of a mission driven goal with services partners but also the activation across all partners at scale through communications, enablement, and partner programs by prioritizing go to market investments, and leading campaigns and events to execute directly with partners that reach our joint customers throughout the full customer lifecycle to achieve mutually beneficial business and technology outcomes for our customers, partners, and Microsoft. Drive Modern Work and Security GTM plans through solution play/segment/industry/geo priorities with selected Cloud Solution Providers (CSP) partners aligned with joint stakeholders. This role is flexible in that you can work [up to 80%] from home.

Microsoft's mission it so empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to impact our culture every day.

**Responsibilities**:
**Strategic Planning**
- Conducts partner-centered learning by evaluating internal and external data and reports and through discussions with partners. Synthesizes and consolidates information gathered from research in order to help others inform and design partner strategy and gain competitive insights.
- Executes solutions strategies/content roadmaps (e.g., product, enablement, recruit, incentives/investments) with partners and one or multiple internal teams (e.g., Partner Development Manager [PDM], Channel Manager) based on research and comprehensive understanding of the partner’s financials and strategic priorities, as well as business, industry, and competitive landscapes. Leverages marketing meetings and understands the growth opportunities necessary to execute the strategic plan. In partnership with internal counterparts and sales teams, leverages data to build data-driven solution area strategy including growth targets, partner capacity, projections (e.g., reach, frequency, yield targets), and capability to co-sell and capitalize on market opportunities.

**Go-To-Market Planning**
- Executes marketing strategies to ensure market readiness for new solution/offering launch. Works within a single team to execute on solution/offering launch strategies within a go-to-market planning cycle to ensure full-funnel marketing. Delivers consistent experiences within the partner/channel by leveraging marketing materials and toolkits to execute on time and align to budget. Leverages feedback loops from others to better inform strategic execution.

**Partner Experiences**
- Executes and localizes multiple components of a function or engine related to partner experiences (e.g., digital marketing, partner events, lead sharing, and demos) by leveraging marketing assets and through the assistance of other teams. Engages in up/cross-sell marketing for Microsoft products to help maximize return on investment (ROI) with sell-through, profitability, and partner advocacy of Microsoft products. Measures the impact of the partner experience through a co-marketing and partner standpoint, as well as evaluating ROI. Ensures and executes partner-to-partner collaboration of marketing activities to build impact of partner experiences and programs.

**Business Operations**
- Plans, manages, and is accountable for allocated marketing funds and budget spend in collaboration with agencies and partners to help ensure allocated budget is properly spent, while considering mutual business objectives and goals with partners. Contributes to the investment process by helping to identify and executing on new/existing business opportunities to drive strategic impact for Microsoft (e.g., revenue upside, new growth, optimization of investment buckets). Monitors and tracks business investments of the partner to ensure that they correctly utilize allocated budgets and establishes RO