Marketing Director, Digital Growth and Brand Development

6 days ago

Toronto, Ontario, Canada Intact Financial Corporation Full time

Empower your career with Intact Financial Corporation, a dynamic leader in the insurance industry.

We offer a competitive salary range of $180,000 - $250,000 per year, based on experience.

About the Role

This is an exciting opportunity to join our team as a Marketing Director, Digital Growth and Brand Development. As a key member of our marketing department, you will be responsible for driving the growth of our brand and market share across Canada.

Reporting to the Chief Marketing Officer, you will guide the strategic development and execution of all marketing and digital initiatives, enhancing brand awareness, improving marketing efforts, and increasing sales through digital and traditional marketing platforms.

Key Responsibilities
  • Define and own the belairdirect brand vision, collaborating with the team to set and execute the long-term strategy for attracting Canadian attention, driving intent, action, and advocacy.
  • Drive revenue marketing strategy in Canada, aligning cross-functional activities to achieve overarching marketing goals and revenue growth.
  • Provide oversight across all customer acquisition channels, working effectively with the extended marketing team and cross-functional partners to develop and execute revenue growth strategies.
  • Create world-class marketing programs that scale lead generation and brand awareness, owning systems and reporting to attribute partner contributions and program ROI.
  • Lead internally, collaborating and influencing cross-functionally across the company, ensuring a global, coherent, and impactful brand approach.

In this role, you will be responsible for leading large teams, developing strategies, and driving growth through marketing initiatives. You will also need to possess excellent communication skills, business acumen, and a proven ability to inspire teams.

Requirements
  • Extensive experience in senior leadership roles leading marketing and digital strategies while overseeing large teams.
  • Proven success in driving growth through marketing initiatives, with a focus on digital solutions.
  • Strong strategic thinking, business acumen, and excellent communication skills.
  • Demonstrated ability to lead and inspire teams.
  • Bilingualism (French and English) is required, considering the need to interact regularly with colleagues across the country.

We offer a dynamic work environment, flexible work arrangements, and access to tools and resources to support physical and mental health. Our inclusive employee-led networks provide opportunities for education, inspiration, and professional development.

As a permanent member of our team, you will have access to a financial rewards program, an Employee Share Purchase Plan, and an extensive benefits package.

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