Digital Marketing Director

3 weeks ago

Toronto, Ontario, Canada Canadian Blood Services Full time

About the Role

Canadian Blood Services is seeking a highly skilled Associate Director, Digital Marketing to join our Integrated Marketing team in the Donor Engagement and Corporate Reputation division.

The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies to build the Canadian Blood Services brand, expand our donor base, and enhance donor loyalty.

In this role, you will be accountable for developing and implementing a holistic, cohesive digital experience, driving conversion from awareness and lead generation efforts through our owned digital channels, and ensuring measurable business impact.

You will lead a team focused on growth and management of our direct self-service digital channels, analyzing channel performance for continuous improvements, and championing alignment with Canadian Blood Services' brand and content strategies.

Key Responsibilities

  • Oversee all direct self-service channels and lead a cross-functional team of subject matter experts to deliver highly optimized digital experience strategies and programs.
  • Develop and implement a robust MarTech strategy to ensure the right technology and digital performance ecosystem is in place.
  • Partner closely with internal teams to build a healthy pipeline of digital transformation.
  • Contribute to insights by managing, analyzing, and reporting on target segment penetration, lead flow, campaign flow, lead attribution, and marketing funnel management.
  • Build and lead an integrated team of subject matter experts that spans omni-channel digital engagement, honing their capabilities to drive growth through conversion and retention.

Requirements

  • Completion of a university degree in marketing, digital, or other applicable areas of expertise, or equivalent work experience.
  • 8-10 years of progressive digital marketing experience, with a minimum of 5 years in a digital marketing team leadership role.
  • Strategic thinker, highly collaborative, visionary, and strong business acumen.
  • Experience defining and implementing a robust MarTech strategy, advancing digital maturity for organizations, and delivering exceptional and measurable performance results through digital marketing efforts.

What We Offer

  • 4 weeks' vacation
  • Annual performance award up to 10%
  • Comprehensive group health, dental, and vision benefits for you and your family
  • Defined benefit pension plan
  • Employee discounts, wellness program, professional resources

Work Environment

This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.

You may be required to travel nationally on a quarterly basis, and as required.

Diversity and Inclusion

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada's population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

  • Digital Strategy Director

    2 months ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.About the Strategy Director...

  • Digital Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada Theprnet Full time

    Job Title: Digital Marketing DirectorWe are seeking a highly experienced Digital Marketing Director to lead our digital team and drive business growth. The ideal candidate will have a strong background in digital marketing, sales, and leadership, with a proven track record of success in driving revenue growth and developing high-performing teams.The Digital...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Bank of Montreal Full time

    Job Title: Digital Marketing DirectorAt Bank of Montreal, we are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive customer engagement and revenue growth.Key...

  • Digital Marketing Director

    3 weeks ago

    Toronto, Ontario, Canada Mediabistro Full time

    Job DescriptionAt KPMG, we are seeking a highly skilled Digital Marketing Director to lead our Global Digital Marketing department. As a key member of our team, you will be responsible for overseeing the responsibilities of two groups, providing support to all 140+ Member Firms and regions with Digital Marketing products and services, and handling all...

  • Senior Marketing Director

    1 week ago

    Toronto, Ontario, Canada Elite Digital Inc. Full time

    Job Description:We are seeking a seasoned professional to join our team as a Senior Marketing Director. This role will oversee the development and implementation of marketing strategies, driving business growth and customer engagement for Elite Digital Inc.About the Role:Lead cross-functional teams in delivering digital marketing programsManage project...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Dye & Durham Full time

    Job DescriptionAs the Director of Digital Marketing, you will lead Dye & Durham's global digital marketing strategy, driving new customer acquisition and improved client retention initiatives through digital marketing capabilities. This role requires a strategic thinker and hands-on leader with a deep understanding of digital marketing trends, technology,...

  • Digital Marketing Director

    4 days ago

    Toronto, Ontario, Canada Let's Get Moving Canada Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Director to lead our marketing strategies and teams at Let's Get Moving Canada. This role requires someone with experience in product development, communication strategies, and team management.

  • Digital Strategy Director

    3 weeks ago

    Toronto, Ontario, Canada William Thomas Digital Full time

    About William Thomas DigitalWe are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies.As a Strategy Director, you will play a key role in helping our clients connect with and delight their customers across 1:1 and CRM initiatives and lifecycle...

  • Digital Marketing Director

    2 days ago

    Toronto, Ontario, Canada EightSix Network Full time

    OverviewThe Sheraton Centre Toronto Hotel is seeking a highly skilled Digital Marketing Director to join their team. As a key member of the marketing department, you will be responsible for developing and executing the hotel's digital marketing strategy.About the RoleThis is an excellent opportunity for a talented marketing professional to take on a...

  • Digital Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada Dye & Durham Corporation Full time

    Director, Digital MarketingJoin Dye & Durham Corporation as we seek a seasoned Digital Marketing Director to lead our global digital marketing strategy. As a key member of our Corporate Communications team, you will be responsible for driving new customer acquisition and improved client retention initiatives through digital marketing capabilities.This role...

  • Digital Marketing Strategist

    6 days ago

    Toronto, Ontario, Canada Marketing Full time

    Company OverviewFlight Centre Travel Group (FCTG) is a dynamic digital marketing organization that fosters innovation and collaboration. Our team is passionate about delivering exceptional experiences through paid media campaigns.About the RoleWe are seeking an experienced Paid Media Specialist to join our Marketing department in Toronto, ON. The ideal...

  • Digital Marketing Director

    5 days ago

    Toronto, Ontario, Canada Let's Get Moving Canada Full time

    Let's Get Moving Canada is seeking a highly skilled Digital Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth.About the RoleThe successful candidate will have a strong background in digital marketing, with a proven...

  • Digital Marketing Director

    3 days ago

    Toronto, Ontario, Canada Let's Get Moving Canada Full time

    About UsLet's Get Moving Canada is a dynamic organization that values innovation and sustainability.SalaryThe estimated annual salary for this position is $85,000-$105,000 CAD, based on industry standards and location.Job DescriptionWe are seeking an experienced Digital Marketing Director to join our team. The successful candidate will have a proven track...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Canadian Blood Services Full time

    About the RoleCanadian Blood Services is seeking a highly skilled Associate Director, Digital Marketing to join our Integrated Marketing team in the Donor Engagement and Corporate Reputation division.The successful candidate will be responsible for developing and implementing a holistic digital experience, driving conversion from awareness and lead...

  • Digital Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada Dye & Durham Corporation Full time

    Job SummaryAs the Director of Digital Marketing, you will lead Dye & Durham's global digital marketing strategy, driving new customer acquisition and improved client retention initiatives through digital marketing capabilities. This role requires a strategic thinker and hands-on leader with a deep understanding of digital marketing trends, technology, and...

  • Digital Marketing Director

    2 days ago

    Toronto, Ontario, Canada Ontario Inc. Full time

    We are seeking a highly skilled Digital Marketing Director to join our team at Ontario Inc. The ideal candidate will have 7 months to less than 1 year of experience and a strong educational background.Key Responsibilities:Develop innovative promotional materialsHire, train, direct, and motivate staff to achieve business goals

  • Head of Digital Transformation

    4 weeks ago

    Toronto, Ontario, Canada Apply Digital Full time

    About the RoleWe are seeking a highly experienced Marketing Strategy Director to join our team at Apply Digital. As a key member of our client's Digital Experience team, you will be responsible for driving impact on their digital presence and spearheading the transformation of their digital business.Key ResponsibilitiesDevelop and execute strategic client...

  • Digital Marketing Coordinator

    4 weeks ago

    Toronto, Ontario, Canada DACS MARKETING & SPONSORSHIP INC. Full time

    Job Title: Digital Marketing CoordinatorWe are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team at DACS MARKETING & SPONSORSHIP INC.Job Summary:The Digital Marketing Coordinator will be responsible for developing and implementing digital marketing strategies to promote our brand and services. This includes...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Theprnet Full time $100,000 - $130,000

    Job Title: Director of Account ManagementWe are seeking a highly skilled and experienced Director of Account Management to join our team at The Talk Shop. As a key member of our digital team, you will be responsible for leading business development and sales activities to support direct and contributed revenue goals.Key Responsibilities:Lead business...

  • Digital Brand Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Jobber Full time

    Job Title: Digital Brand Marketing DirectorWe are seeking a highly skilled Digital Brand Marketing Director to lead our product marketing efforts for Jobber's SaaS product portfolio. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive product marketing strategy that drives customer adoption and revenue...