Executive Marketing Lead, Canadian Brand Portfolio

2 weeks ago


Toronto, Ontario, Canada Molson Coors Beverage Company Full time

At Molson Coors Beverage Company, we're passionate about brewing beverages that unite people to celebrate all of life's moments.

Salary

We offer a competitive salary for this role, estimated to be around $100,000 per year, depending on experience and qualifications.

Job Description

This is an exciting opportunity to join our Canadian Brand Marketing team as a Marketing Manager, Strongbow. You will be responsible for localizing and executing the overall brand strategy across Heineken in Canada, driving commercial growth and delivering the brand's annual operating plan.

  • Brand Champion for Strongbow across 360 degrees of the marketing mix in Canada, supporting the Formula 1 partnership on Heineken.
  • Create, localize and execute overall Strongbow brand strategy for Canada, including TV media, social & digital media, and local activation of Heineken's Formula 1 Partnership.
  • Collaborate closely with Heineken counterparts, leading campaign adaptations and identifying opportunities for Canadian-led campaigns.
Required Skills and Qualifications

To succeed in this role, you'll need:

  • A Bachelor's degree in Business Administration, Marketing or other relevant field.
  • At least 5 years' progressive experience in brand marketing.
  • Experience collaborating with sales on implementation of marketing programs.
Benefits

We offer a range of benefits, including flexible work programs, access to training and development opportunities, and a beer allotment. As a member of our team, you'll also have the chance to contribute to our community involvement initiatives and make a real difference in the lives of others.



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