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Marketing and Branding Specialist

4 weeks ago

Toronto, Ontario, Canada Techtronic Industries Full time

Key Responsibilities:

As a key member of our team, you will be responsible for creating engaging multimedia advertisements for various publications showcasing our innovations to targeted audiences.

Key Job Responsibilities:

  • Work cross-functionally with internal teams to develop and execute multimedia marketing campaigns.
  • Support and execute digital marketing campaigns for key launches, trade shows, and contests.
  • Build and maintain relationships with media and agency partners, pitching ideas and conducting regular update calls.
  • Collaborate with Brand Manager and Director to develop and execute annual and multi-year plans encompassing PR and advertising executions on an editorial calendar.
  • Manage the brand ambassador portfolio, making strategic decisions on engagement and product seeding to enhance brand presence.
  • Conduct frequent and thorough market analysis to identify competitors and potential brand ambassadors for future partnerships.
  • Ensure the seamless execution of initiatives across multiple teams and external partners.
  • Develop and deliver multimedia presentations to internal stakeholders, demonstrating strong presentation and communication skills.
  • Coordinate with the internal finance team to ensure timely payments to vendors, ensuring accuracy and compliance.

Requirements:

  • Strong understanding of social media platforms and ability to analyze engagement metrics.
  • Experienced in deploying marketing campaigns in both print and digital executions.
  • Knowledgeable in PR and marketing principles, with a curiosity to learn and apply new skills.
  • Comfortable prioritizing and balancing multiple schedules and competing deadlines.
  • Demonstrates excellent written and verbal communication skills.

About Us:

Milwaukee is always in the market for people with the energy, enthusiasm, and dedication to enhance our brand. We actively promote a strong corporate culture of respect, ethical integrity, and social responsibility. We firmly believe that our people and our culture are the secrets to our success. We recognize your career path is as individual as you are. Whether you are considering joining us early in your career or you have been in the workforce for years, our priority is to help you meet your professional goals. Behind our doors, you will be empowered every day to own it, drive it, and do what it takes to support the biggest brand in the industry. Milwaukee is a place to accelerate your career and explore your potential.