Brand Marketing Professional
2 weeks ago
Overview
We are looking for marketers who want to help furnish a better life for Canadians. As a key team member, you will be responsible for driving the strategic purpose, mission, and positioning of our brand.
Responsibilities
- Understand the customer experience and develop targeted strategies to meet their needs.
- Owning the brand's strategic purpose, mission, and positioning.
- Identify the real reason to believe and unique selling proposition of our products and services.
- Set objectives and key results for the brand and our business.
- Lead internal and external teams on initiatives and act as the driving force behind them.
- Have end-to-end ownership of integrated programs, promotions, and campaigns.
- Coordinate budgets, expenses, and ensure measurement, results, and return on investment.
Qualifications
- A passion for taking on consumer problems and creating customer solutions.
- Experience in building inspiring and engaging briefs across various mediums.
- Comfort with running integrated brand equity and promotional price eventing and programming.
- Exceptional communication skills and experience working with internal and external teams.
- Able to manage and lead external agency and vendor partners.
- Accountability for your portfolio of projects from kick off to go to market to measurement.
- A desire to push innovation and create new solutions.
Why Leon's
- A supportive and collaborative team environment.
- Competitive pay and benefits package.
- Opportunities for career advancement and professional growth.
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