Product Marketing Portfolio Leader

2 days ago


Toronto, Ontario, Canada ApplyBoard Full time

The Opportunity

:

The Senior Product Marketing Manager is responsible for leading the product marketing portfolio for ApplyBoard globally. This person will drive the development and execution of the product marketing strategy across all markets, playing a pivotal role in the positioning, prioritization and go-to-market of ApplyBoard products, features and technologies.

Key to success will be the delivery of brand and customer outcomes that drive the growth of ApplyBoard.

What you will do:

  • Develop and execute the global product marketing strategy to drive brand and customer growth.
  • Lead the development of clear, engaging vision and narratives showcasing ApplyBoard products, vision and industry thought leadership.
  • Streamline communication of the breadth of offerings to customers across different audiences with best-in-class value proposition and messaging.
  • Develop a GTM plan that effectively educates customers with the right message at the right time.
  • Craft the learning agenda and use insights to inform and guide ongoing positioning, messaging and marketing strategies.
  • Act as a thought leader and ambassador for ApplyBoard through external meetings, speaking engagements, and written assets.
  • Manage, mentor and inspire the team to achieve goals and contribute to the business.


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