Strategic Marketing Leader for Performance Growth

4 weeks ago


Old Toronto, Canada Sirius XM Canada Inc. Full time

We are seeking a seasoned Senior Brand Marketing Officer to oversee our growth marketing strategies and drive the enhancement of our online presence across various acquisition and owned channels at SiriusXM Canada Inc.

About SiriusXM Canada Inc.

SiriusXM Canada Inc. shapes the future of audio by embodying its core values, which are to be: authentic, inclusive, curious, and driven. Our strong internal culture prioritizes community, flexibility, innovation, and equity, making us an inspiring place to work.

About the Job

This role will play a key part in developing and executing performance-based digital campaigns, establishing clear KPIs and performance targets that align with corporate OKRs. The ideal candidate should have extensive experience managing performance media campaigns, App store optimization campaigns, Search Engine Marketing and Affiliate programs. Additionally, they should oversee SiriusXM Canada's paid social media strategy to drive active consideration with growth audiences and grow loyalty within core audiences.

  • Develop and execute holistic performance marketing strategies focusing on acquiring and retaining customers.
  • Manage agency relationships to ensure delivery of monthly targets and acquisition OKRs.
About You

To succeed in this role, you should have a minimum 7+ years of digital media planning and buying experience, hands-on platform experience in DV360, TTT, Meta, Snapchat, TikTok, Google Ads, and experience leveraging a diverse range of digital channels to achieve acquisition and retention goals. A strong knowledge of social publishing tools, project management applications, and Microsoft Office, G-Suite, Zoom, Slack is also required.

What We Offer

We offer a competitive estimated salary of $95,000 - $120,000 per year, depending on location and experience. As a valued member of our team, you can expect a comprehensive benefits package, including health insurance, retirement savings plan, and professional development opportunities.

The estimated salary may vary based on your location and experience.



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