Global Paid Media Marketing Strategist
2 weeks ago
AbeBooks is a global online marketplace for books and collectibles, enabling people to discover and own the books they love. We are seeking an experienced Paid Media Marketing Manager to drive customer acquisition initiatives.
SalaryThe base salary for this position ranges from $67,000/year up to $111,800/year. Total compensation includes a full range of medical, financial, and other benefits, in addition to equity, sign-on payments, and other forms of compensation.
Job DescriptionThis role will focus on paid media strategies and affiliate marketing to achieve strong ROI targets and drive demand across multiple international domains. You will develop, execute, and manage comprehensive paid media strategies across multiple channels, including search, display, product listing/shopping ads (PLAs), and paid social.
- Develop, execute, and manage comprehensive paid media strategies across multiple channels
- Manage and optimize AbeBooks affiliate marketing program to drive incremental growth
- Build scalable international marketing programs leveraging various channels to meet sales goals and ROI targets
We are looking for a results-oriented marketing professional with a passion for books and e-commerce. The ideal candidate is an experienced and analytical digital marketer with excellent communication skills, good business judgment, and a proven ability to deliver results.
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.
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