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Lead Digital Marketing Strategist

2 months ago

Victoria, British Columbia, Canada ABM College Full time
About ABM College

ABM College is a reputable institution with a long history of providing high-quality education and training programs.

Salary and Benefits

We offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience, plus additional benefits including dental care and a hybrid work arrangement.

About the Role

The successful candidate will be responsible for developing and implementing comprehensive marketing campaigns to enhance our branding, communications with clients, and lead generation. Key responsibilities include:

  • Planning and executing marketing campaigns across digital, social media, email, and traditional channels
  • Managing content creation and distribution, including graphic design, video, and copywriting resources
  • Monitoring and adjusting campaigns to optimize engagement, reach, and ROI
  • Promoting brand awareness through innovative campaigns

Additionally, the candidate will be responsible for leading and mentoring the marketing team, collaborating with other departments, and managing trade shows and events.

Requirements

To be successful in this role, candidates must have:

  • A degree or diploma in marketing or a related field
  • At least 3 years of experience as a Digital Marketing Manager in a private college setting
  • Expertise in direct marketing, market segmentation, and marketing research
  • Excellent team work skills, strong attention to detail, and ability to handle competing priorities

The ideal candidate will be creative, innovative, personable, and an excellent writer and communicator.