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Senior Marketing Director

2 months ago

Montreal, Quebec, Canada Octasic Inc. Full time
Senior Marketing Manager

Octasic Inc. is seeking a seasoned Senior Marketing Manager to drive the company's marketing strategy and initiatives. As a key member of the marketing team, you will be responsible for developing and executing multi-channel marketing campaigns that drive business growth and revenue.

Key Responsibilities:
  • Develop and execute annual marketing plans aligned with corporate goals and product roadmaps
  • Build and maintain market and competitive analysis reports for product and sales teams
  • Initiate innovative marketing programs that nurture the Octasic brand
  • Develop focused media buy plans for print and digital advertising
  • Drive all strategic content as an editor-in-chief, collaborating with stakeholders and SMEs to conceive, plan, write, edit, and manage the creation and distribution of all content
  • Optimize website for quality traffic and frictionless client experiences
  • Search Engine Optimization with or without the use of AI tools
  • Marketing automation (HubSpot) to manage campaigns, workflows, and communications
  • Outbound marketing campaigns in concert with product and sales teams using marketing-run ABM campaigns via LinkedIn, Hubspot, and other tools
Requirements:
  • Bachelor's degree in Marketing, English, Communications, Journalism, Engineering, or a related field
  • 10+ years of proven B2B marketing experience in software/hardware technologies
  • Excellent English spoken and written communication skills for the creation of marketing campaigns linked to an English-speaking audience
  • Proficient in conceiving creative concepts and copy for design agency
  • Proven track record in developing digital campaigns with associated tracking and reporting
  • Skilled in distilling data from user insights, competitor and market developments, into strategic positionings and offerings
  • Capable of juggling multiple outsourced suppliers and freelance talent – ours or yours
  • Understanding of US and international defense and national security markets

Apply now to join our dynamic team as our next Senior Marketing Manager.