Senior Manager, Customer Lifecycle Marketing Specialist

1 month ago

Toronto, Ontario, Canada Questrade Financial Group Full time
Job Title: Senior Manager, Customer Lifecycle Marketing

Questrade Financial Group is seeking a highly skilled Senior Manager, Customer Lifecycle Marketing to join our team. As a key member of our Marketing Strategy team, you will be responsible for developing and executing a comprehensive communication strategy that effectively engages, informs, and nurtures relationships for our investment products and services.

Key Responsibilities:
  • Develop and execute lifecycle engagement campaigns to increase customer loyalty, advocacy, and lifetime value across our multi-channel marketing hub.
  • Analyze market trends, competitor activity, and industry reports to make informed decisions that drive growth and profitability.
  • Define goals, target audiences, messaging, and testing frameworks for various customer segments and channels to drive personalization with 1:1 communications.
  • Collaborate cross-functionally with Marketing Science, Marketing Enablement, Customer Sales and Service, and Technology teams to develop meaningful behavior-based triggers that improve the customer experience.
  • Measure the impact of communication efforts and make data-driven decisions to improve results and marketing effectiveness.
  • Manage the engagement marketing budget and ensure efficient allocation of resources.
  • Oversee the briefing and delivery of high-quality, engaging content consistent with our brand voice across multiple channels.
  • Foster effective communication with stakeholders and provide regular updates on campaign performance.
  • Lead, mentor, and develop the engagement team to achieve high performance and foster a collaborative and creative work environment.
Requirements:
  • At least 10 years of relevant CRM, CBM, or lifecycle marketing experience with a proven track record in developing and executing scalable campaigns that drive customer engagement, loyalty, and exceed business results.
  • In-depth knowledge and experience with CRM principles, best practices, and tools to drive success.
  • Ambition and humility, with the ability to identify actionable insights and make data-driven decisions.
  • Ability to collaborate and listen, with a keen interest in or experience in the financial services and/or investment industry.
  • Excellent organization skills and strong attention to detail.
What We Offer:
  • A dynamic and inclusive work environment that fosters collaboration and creativity.
  • A competitive compensation package and comprehensive benefits.
  • Opportunities for career growth and development.
  • A chance to work with a diverse team of professionals who share a passion for innovation and customer success.

Questrade Financial Group is an equal opportunities employer and welcomes applications from diverse candidates. If you are a motivated and experienced professional looking to join a dynamic team, please submit your application today.

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