Senior Manager, Customer Lifecycle Marketing Professional

2 weeks ago

Toronto, Ontario, Canada Questrade Financial Group Full time
Join Our Team as a Senior Manager, Customer Lifecycle Marketing

We are seeking a highly skilled and experienced Senior Manager, Customer Lifecycle Marketing to join our team at Questrade Financial Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive communication strategy that effectively engages, informs, and nurtures relationships for our investment products and services.

About the Role

This is a pivotal role that requires a strategic thinker with a deep understanding of customer behavior, communication channels, and data-driven decision-making. You will play a key role in translating our investing roadmaps and revenue goals into go-to-market engagement strategies. The Marketing Strategy team partners with our product teams and marketing specialists to design best-in-class marketing strategies that drive customer value and loyalty.

Key Responsibilities
  • Develop and execute lifecycle engagement campaigns to increase customer loyalty, advocacy, and lifetime value across our multi-channel marketing hub.
  • Analyze market trends, competitor activity, and industry reports to make informed decisions that drive growth and profitability.
  • Define goals, target audiences, messaging, and testing frameworks, and key performance indicators (KPIs) for various customer segments and channels.
  • Collaborate cross-functionally with Marketing Science, Marketing Enablement, Customer Sales and Service, Technology & Marketing teams to develop meaningful behavior-based triggers that improve the customer experience.
  • Leverage data and analytics to measure the impact of communication efforts and make data-driven decisions to improve results and marketing effectiveness.
  • Manage the engagement marketing budget, ensuring efficient allocation of resources by suggesting opportunities to maximize ROI.
  • Oversee the briefing and delivery of high-quality, engaging content consistent with our brand voice across multiple channels.
  • Foster effective communication with stakeholders, provide regular updates on campaign performance, and seek feedback.
  • Lead, mentor, and develop the engagement team to achieve high performance and foster a collaborative and creative work environment that encourages innovation and continuous improvement.
Requirements
  • At least 10 years of relevant CRM, CBM, or lifecycle marketing experience with a proven track record in developing and executing scalable campaigns that drive customer engagement, loyalty, and exceed business results.
  • In-depth knowledge and experience with CRM principles, best practices, and tools to drive success.
  • Ambition and humility, with a willingness to push for better, newer, and more innovative ways to do things.
  • Ability to identify actionable insights and make data-driven decisions.
  • Ability to collaborate and listen, with a genuine want to understand the opinions of others in order to incorporate it into strategies.
  • Ability to adapt and manage complex projects simultaneously, with a keen eye for prioritization.
  • Excellent written and verbal communication and interpersonal skills, with the ability to present work to stakeholders and audiences of various levels.
  • A solid understanding of how to build trust and influence cross-functional stakeholders across the organization.
  • Excellent organization skills and strong attention to detail.
  • Keen interest in or experience in the financial services and/or investment industry, with investment industry experience being an asset.
  • A Bachelor's degree in business, marketing, communications, or related field, with experience working with Google Gsuite and analytics and reporting dashboards being an asset.

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