Senior Manager, Customer Lifecycle Marketing

3 weeks ago

Old Toronto, Ontario, Canada Accoravillage Full time
Job Title: Senior Manager, Customer Lifecycle Marketing

We are seeking a highly skilled Senior Manager, Customer Lifecycle Marketing to join our team at Questrade Financial Group of Companies. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive communication strategy that effectively engages, informs, and nurtures relationships for our investment products and services.

About the Role:

This is a pivotal role that requires a strategic thinker with a deep understanding of customer behavior, communication channels, and data-driven decision-making. You will work closely with our product teams and marketing specialists to design best-in-class marketing strategies that drive customer value and loyalty.

Key Responsibilities:
  • Develop and execute a comprehensive communication strategy that engages, informs, and nurtures relationships for our investment products and services.
  • Work closely with product teams and marketing specialists to design best-in-class marketing strategies that drive customer value and loyalty.
  • Build relationships with various stakeholders and work with partners to design engagement strategies that drive customer value and loyalty.
  • Measure the impact of communication efforts and make data-driven decisions to improve results and marketing effectiveness.
  • Manage the engagement marketing budget, ensuring efficient allocation of resources by suggesting opportunities to maximize ROI.
  • Oversee the briefing and delivery of high-quality, engaging content consistent with our brand voice across multiple channels.
  • Foster effective communication with stakeholders, provide regular updates on campaign performance, and seek feedback.
  • Lead, mentor, and develop the engagement team to achieve high performance and foster a collaborative and creative work environment that encourages innovation and continuous improvement.
Requirements:
  • At least 10 years of relevant CRM, CBM, or lifecycle marketing experience with a proven track record in developing and executing scalable campaigns that drive customer engagement, loyalty, and exceed business results.
  • In-depth knowledge and experience with CRM principles, best practices, and tools to drive success.
  • Ambition and humility, with the ability to identify actionable insights and make data-driven decisions.
  • Ability to collaborate and listen, with a keen interest in or experience in the financial services and/or investment industry.
  • Excellent organization skills and strong attention to detail.
  • A Bachelor's degree in business, marketing, communications, or a related field.
What We Offer:
  • A dynamic and inclusive work environment that fosters collaboration and creativity.
  • A competitive compensation package and comprehensive benefits.
  • Opportunities for professional growth and development.
  • A chance to work with a diverse team of talented professionals.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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