Senior Marketing Leader for Luxury Brand

2 weeks ago

Old Toronto, Canada Tbwa ChiatDay Inc Full time

Kensington, an award-winning luxury tour operator, is seeking a highly motivated Brand Director to join their team. With a focus on accelerated growth and ambitious revenue plans, this role requires a skilled professional with experience in building brands across paid, earned, and owned channels.

About the Role

The ideal candidate will have 7-9 years of experience in marketing, with a proven track record of influencing growth. They should be fluent in CRMs, audience segmentation strategies, and aligning audiences to objectives. Strong analytical capabilities, problem-solving skills, and project management expertise are essential.

Responsibilities
  • Shape the Voice of the Brand: Develop a consistent brand voice across visual design and content.
  • Customer Experience: Ensure every customer touchpoint reflects the brand value proposition, creating an impressive and consistent customer experience.
  • Marketing Strategy: Build, execute, and manage a marketing plan to achieve revenue goals, focusing on lead generation, customer acquisition, and retention.
  • Website Development: Lead the development and optimization of new websites, collaborating with internal stakeholders and external partners to improve commercial performance.
  • Leadership Team Collaboration: Work with the leadership team to develop marketing plans for lines of business, defining progress metrics, and adapting approaches based on results.
  • Cross-Functional Collaboration: Collaborate with performance marketing and creative teams to develop assets and campaigns across customer acquisition channels, optimizing for growth and cost efficiencies.
  • Content Development: Lead the development of content, collateral, and initiatives to empower internal teams to achieve performance targets and KPIs.
  • Customer Engagement: Identify opportunities to grow share of wallet by enhancing customer engagement and satisfaction, ensuring customers reach their 'aha' moment quicker, reducing churn, and increasing customer lifetime value.
About You
  • You have a passion for the consumer and are an insights-driven marketer.
  • You thrive in a fast-paced, high-performance entrepreneurial environment, with the ability to roll up your sleeves and get to work with minimal oversight.
  • You are a team player, able to manage and motivate people, build strong relationships with partners and business stakeholders.
  • You appreciate travel and luxury, and are passionate about the powerful emotional and cultural drivers in the space.
Salary: $120,000 - $150,000 per year

Kensington offers a competitive salary, benefits package, and opportunities for growth and development in a dynamic and innovative company.

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