Digital Media Specialist

6 days ago

PointeClaire, Quebec, Canada Sleep Country Full time

About Sleep Country Canada/Dormez-vous?

Sleep Country Canada is a leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. We operate under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow and most recently acquired, Casper Canada. The Company has omnichannel and ecommerce operations including over 300 corporate-owned stores and 18 distribution centers warehouses across Canada.

Job Description

We are seeking an experienced and creative Digital Media Specialist - Paid Social to join our team. In this role, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts in collaboration with our marketing and sales teams as well as other departments.

Responsibilities

  • Own the day-to-day management of omnichannel performance marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs to continuously improve campaign performance against organizational goals
  • Assist in weekly, monthly, and quarterly media planning across digital
  • Build and present media plans against revenue goals
  • Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, daily monitoring, pacing and optimization
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
  • Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
  • Garner insights on creative assets to ensure proper optimization against performance KPIs
  • Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
  • Evaluate success of social media advertising campaigns to inform investment decisions
  • Responsibility for weekly, monthly and ad-hoc reporting and analysis as required.

Qualifications

The ideal candidate will have a University/College degree in Marketing, Business, eCommerce or related discipline and 3-5 years of hands-on experience managing paid social, display, programmatic campaigns. Background working at Agency/ecommerce/tech platform/ or DTC brand is preferred. Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills are required. Proficient skills in Excel and relevant certifications across advertising platforms including Blueprint certification are an asset.

About Us

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

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