Digital Health Media Strategist
1 week ago
About Klick Health
Klick Health is an ecosystem of brilliant minds working together to achieve the full potential of their people and clients in life sciences since 1997. We're one of the country's top workplaces, known for our innovative culture, best management practices, and rapid growth.
Our media team develops and delivers digital media campaigns to reach healthcare audiences (patients and service providers) in the US and Canada. We work across every channel: search, display, video, email, mobile, and more. Our goal is to shape the future of digital health by spreading our clients' messages effectively.
The RoleWe're seeking a Digital Health Media Strategist to play a crucial role in transforming data into actionable information. This expert will develop comprehensive media plans, optimize ad campaigns, and foster relationships with key stakeholders to enhance our business success.
- Media Strategy Development: Analyze data to inform strategy development.
- Determine the recommended media channel mix for campaigns.
- Allocate budgets by media channel and monitor spending regularly.
- Evaluate campaign success and provide insights and recommendations.
- Mentor and guide junior colleagues, ensuring opportunities for professional growth and development.
- Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
- Support reconciliation of discrepancies with vendor partners.
This role requires a strong emphasis on digital media planning experience, with at least 4 years of relevant industry experience. You should be able to draw relevant insights from data to optimize campaigns and drive business results.
We offer a competitive salary range of $85,000 - $110,000 per year, depending on experience, as well as excellent benefits and opportunities for professional growth and development.
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