E-Commerce Director

4 weeks ago


Burnaby, British Columbia, Canada Specsavers Full time

About the Role

The E-Commerce Director at Specsavers will be responsible for leading the development and execution of customer acquisition, engagement, and retention strategies. This role will oversee a multidisciplinary team across performance marketing, customer analytics, and product growth, collaborating with product, engineering, and marketing to ensure the best possible experience for our customers while achieving significant growth milestones.

Key Responsibilities

  • Develop and execute a holistic growth strategy focusing on customer acquisition, conversion rate optimization (CRO), and lifetime value (LTV).
  • Lead a cross-functional team to ensure cohesive execution of growth strategies.
  • Oversee performance marketing efforts to ensure cost-effective customer acquisition and revenue growth.
  • Implement initiatives aimed at improving customer retention, cross-selling opportunities, and overall engagement.
  • Utilize data analytics to measure the effectiveness of campaigns and optimize for better performance.
  • Set growth KPIs and regularly report on progress to ensure targets are being met.
  • Drive experimentation and innovation to continually test and iterate on ideas to find the most effective growth levers.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 7-10 years of experience in growth-focused roles within e-commerce, digital marketing, or technology industries.
  • Proven experience in driving successful customer acquisition and retention strategies across multiple digital channels.
  • Strong understanding of data analytics and growth metrics, with a track record of making data-driven decisions.
  • Excellent leadership and communication skills, with experience leading cross-functional teams.
  • Hands-on experience with various growth marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and others.

About Specsavers

Specsavers is a privately owned, family-run business that operates across 11 markets. We're the largest privately owned optical and audiology group in the world, with an annual turnover of $5bn and care for the eyesight and hearing of over 35 million customers worldwide through our network of nearly 2000 stores.

We're a household name and market leader in all the markets we operate in, enjoying very high levels of brand awareness and consideration. Our growth has been driven by consistently delivering a strong, customer-focused value proposition; great products, unrivaled service, expertise, and professional care, all at a low price.

We're poised to enter the US market, and to revolutionize the eyecare and eyewear for all. Fundamentally, we believe that quality eyecare and eyewear should be accessible to everyone. We're a disruptor, with strong values and a true passion for eye health. Our initial proposition will offer a range of contact lenses through e-commerce, but as we grow, we plan to add sunglasses and Rx eyeglasses. Our launch positioning is centered around offering unbeatable value – high levels of care and expertise at prices that significantly undercut the competition.


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