Marketing Director
2 weeks ago
At Group Medical Services, we've been helping Canadians for over 75 years to secure the health and travel insurance they require. Our promise is insurance, honestly, and it's what drives us as a non-profit organization.
The Role
We're seeking an experienced Marketing Director to oversee our team responsible for executing innovative content, creative, and communication strategies to enhance brand visibility, drive customer acquisition, and increase revenue.
This role combines leadership with hands-on expertise in digital marketing, maximizing lead conversions, and managing digital sales channels.
Key Responsibilities:
- Partner with the Director to execute integrated marketing strategies and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Create compelling and engaging content across all channels, including online, offline, and social media.
- Oversee the production of creative assets (digital and traditional) that resonate with target audiences and ensure consistency in brand messaging, tone, and visual identity.
- Liaise with relevant stakeholders to implement the company's communication strategy, enhancing brand reputation and product adoption.
- Drive online sales through optimized digital campaigns and refined digital marketing tactics to improve conversion rates.
- Provide support for sales programs targeted at brokers (marketing collateral for broker use, co-operative advertising, other sales initiatives).
- Lead and build capacity within the Marketing team.
Requirements:
- A University or College diploma, preferably specializing in Marketing or Communications, or equivalent combination of education and experience.
- A minimum of 5 years of experience in marketing or a related field.
- At least 2 years of experience in a leadership position.
- Experience working in an insurance or financial industry considered an asset.
Salary: $120,000 - $150,000 per year, depending on experience and qualifications. We offer a competitive compensation package, including benefits and opportunities for professional growth.
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