Brand Manager for Premium Spirits Portfolio

7 days ago

Old Toronto, Canada Pernod Ricard España SA Full time

Unlock Your Ambition as a Senior Brand Manager

We are Corby Spirit and Wine Limited, a leading company in the Canadian wine and spirits industry. Our portfolio includes iconic brands such as JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka.

As a Senior Brand Manager for our Vodka & Liqueurs portfolio, you will play a key role in driving growth and shaping the future of our brands. Reporting to the Senior Brand Director, you will lead strategies and inspire a talented team to create sustainable value and unforgettable brand experiences.

What You'll Do:

  • Strategic Brand Leadership:
    • Craft and execute annual brand plans and long-term strategies using consumer insights, market analysis, and innovative thinking.
    • Lead the development of positioning and guidelines for key brands, including Polar Ice.
    • Be the liaison with Global Brand Owners, aligning visions and fostering collaboration.
    • Analyze/Performance tracking, including: Working closely with analysts to provide detailed analysis of brand performance and competitor activity (pricing, distribution, promotion program performance, category reviews) and update monthly reports on brand activity, competitive activity and pricing and distribution.
  • Campaign Excellence:
    • Design and implement integrated marketing programs across retail, media, PR, and events, ensuring campaigns resonate with Canadian consumers.
    • Adapt global assets for the local market and leverage opportunities for regionalization in key provinces.
    • Analyze campaign performance against KPIs, sharing insights and recommendations to amplify results.
  • Innovation and Product Development:
    • Partner with Brand Owners to ideate and bring to life innovative products that meet evolving consumer needs.
    • Oversee feasibility studies and commercialization efforts for new product launches, driving their success from concept to market.
  • Team Empowerment:
    • Inspire and mentor a team of three (2 Brand Managers and 1 Assistant Brand Manager), nurturing their growth and decision-making capabilities.
    • Cultivate a collaborative, high-performing environment where creativity thrives.
  • Financial Stewardship:
    • Manage brand budgets with precision, aligning investments with strategic priorities to optimize ROI.
    • Regularly monitor financial performance, offering actionable insights to maintain profitability.

Requirements:

  • A minimum of 6 years of progressive experience in Brand Management within the CPG industry.
  • Creativity - Ability to generate, inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions and fostering a creative spirit within both the organization and external partners.
  • Consumer Insight - Ability to develop an intimate understanding of consumer & shopper behaviors, to identify insights and trends, to capture sources of business in line with business objectives and brand strategy.
  • A university degree in a business-related field or equivalent work experience.
  • Proven expertise in brand building, strategy development, and campaign execution.
  • A passion for innovation and the ability to transform insights into successful business outcomes.
  • Leadership experience, with a demonstrated ability to guide and develop teams.
  • Strong analytical skills and business acumen, coupled with creativity and strategic vision.
  • Fluency in French is an asset but not required.

Your Future with Us:

We believe in celebrating individuality, fostering growth, and creating exceptional experiences for our employees, consumers, and communities. As a member of our team, you will have the opportunity to shape brands that are cherished globally and leave a lasting impact.

$85,000 - $110,000 per year, depending on experience and qualifications. This position offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

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