Executive Brand Strategist

9 hours ago

Toronto, Ontario, Canada Southern Glazer's Wine & Spirits Full time
About the Role

We are seeking an Executive Brand Strategist to join our team at Southern Glazer's Wine & Spirits. As a key member of our organization, you will be responsible for developing and executing annual brand plans for each supplier to maximize sales of their brands in the trade and consumer markets.

Key Responsibilities
  • Brand Planning: Develop and execute comprehensive brand strategies that drive growth and increase market share for our suppliers.
  • Marketing Execution: Manage and coordinate all marketing, advertising, and promotional activities to effectively communicate supplier brand messages to our customers.
  • Category Management: Analyze customer insights and trends to identify opportunities for category positioning and growth.
  • Innovation and Launch Planning: Develop and execute plans for launching new products, including packaging requirements, product positioning, sell sheets, specs, and pricing.
  • Sales Leadership: Drive brand success through leadership selling against trade channels and supporting the efforts of our sales teams.
Requirements
  • Bachelor's Degree: In a related field such as business, marketing, or communications.
  • Industry Experience: At least 5 years of experience in the wine and spirits industry, with a focus on sales, marketing, or brand management.
  • Knowledge and Skills: Comprehensive understanding of the wine and spirits industry, including regions, varietals, and product/food pairing techniques.
  • Leadership Skills: Strong negotiation skills, ability to adapt to changing situations, and capacity to lead cross-functional teams.
What We Offer
  • Competitive Salary: $120,000 per year (estimated salary range based on national averages).
  • Benefits Package: Comprehensive medical, dental, and vision coverage, disability insurance, life insurance, and retirement savings plan.
  • Professional Growth Opportunities: Career advancement opportunities, training programs, and continuous learning initiatives.
About Us

Southern Glazer's Wine & Spirits is the largest distributor of beverage alcohol in North America, proud to be a multi-generational, family-owned company. We have a proud history of consistently delivering impeccable service in 44 states, plus the District of Columbia, Canada, and the Caribbean.

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