Brand Strategy Lead

7 days ago


Old Toronto, Canada Pernod Ricard USA Full time
About the Role

We are seeking a highly skilled Brand Strategy Lead to join our team and drive growth for our iconic vodka and liqueurs portfolio. As a key member of our marketing team, you will be responsible for developing and executing strategic plans to increase brand awareness, drive sales, and improve market share.

Key Responsibilities:

  • Craft and execute annual brand plans and long-term strategies using consumer insights, market analysis, and innovative thinking.
  • Lead the development of positioning and guidelines for key brands, including Polar Ice.
  • Be the liaison with Global Brand Owners, aligning visions and fostering collaboration.
  • Analysis/Performance tracking, including: Working closely with analysts to provide detailed analysis of brand performance and competitor activity (pricing, distribution, promotion program performance, category reviews) and update monthly reports on brand activity, competitive activity and pricing and distribution.

Requirements:

  • A minimum of 6 years of progressive experience in Brand Management within the CPG industry.
  • Creativity - Ability to generate, inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions and fostering a creative spirit within both the organization and external partners.
  • Consumer Insight - Ability to develop an intimate understanding of consumer & shopper behaviors, to identity insights and trends, to capture sources of business in line with business objectives and brand strategy.
  • A university degree in a business-related field or equivalent work experience.
  • Proven expertise in brand building, strategy development, and campaign execution.
  • A passion for innovation and the ability to transform insights into successful business outcomes.
  • Leadership experience, with a demonstrated ability to guide and develop teams.
  • Strong analytical skills and business acumen, coupled with creativity and strategic vision.

Why This Role?

This is an exceptional opportunity to join a global leader in wines and spirits and make a significant impact on our iconic vodka and liqueurs portfolio. You will have the chance to work with a talented team, develop your skills and expertise, and contribute to the company's continued success.

Salary: $120,000 - $150,000 per year, depending on experience.



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