Senior Wine and Spirits Sales Representative
17 hours ago
Southern Glazer's Wine & Spirits, a leading wine and spirits distributor, is seeking an experienced Senior Wine and Spirits Sales Representative. As a key member of our sales team, you will be responsible for driving the sale of supplier brands to trade and consumers through effective regional planning, selling, merchandising, and communication.
About the Role- Develop and execute annual brand plans for each supplier to achieve company and supplier objectives.
- Manage and coordinate marketing, advertising, and promotional activities, including point-of-sale displays, sales tools, and creative assets.
- Create and facilitate marketing presentations to drive business growth.
- Develop an effective A&P strategy and manage marketing budgets to optimize ROI.
- Analyze customer insights and opportunities related to category positioning, trend analysis, and competitive programming.
- BUILD innovation launch plans, initial order quantities, packaging requirements, product positioning, sell sheets, specs & pricing.
Main Responsibilities: Drive brand success via leadership selling against trade channels, actively supporting sales reps, district managers, and key account managers. Monitor field implementation and execution of programs for assigned brands to ensure product pricing and promotion. Build and maintain a calendar of business reviews for key portfolio partners.
Key Requirements: Bachelor's degree or equivalent combination of education and experience. Five years of industry-related sales experience within distribution, hospitality, or supplier communities. Valid state motor vehicle operator's license and ability to obtain auto liability insurance by state laws. Comprehensive understanding of wine and spirits, including regions/varietals, product/food pairing techniques, basic production, and service.
Estimated Salary: $65,000 - $90,000 per year, depending on location and experience. We offer a comprehensive benefits package, including medical, dental, vision, disability coverage, life insurance, RRSP plan, wellness initiatives, parental leave, vacation accrual, paid sick leave, and more.
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