Senior Spirits Ambassador

17 hours ago


Toronto, Ontario, Canada Pernod Ricard Full time

Company Overview

Pernod Ricard, a leading spirits company, is seeking an experienced Senior Spirits Ambassador to strengthen its presence in the market. With a portfolio of renowned brands, including Havana Club, Altos tequila, and Del Maguey mezcal, the successful candidate will be responsible for building relationships with bartenders, organizing events, and increasing brand awareness.

Salary and Benefits

The estimated annual salary for this position is $75,000. This role also offers opportunities for growth and professional development within a dynamic and supportive team environment.

Job Description

This exciting opportunity requires a highly driven and sociable individual with strong networking skills, excellent organizational abilities, and a passion for spirits. As a Senior Spirits Ambassador, you will be responsible for:

  • Bartender Advocacy: Building strong relationships with the bartending community, creating brand reputation, and hosting competitions, trainings, and guest shifts.
  • Brand Experience: Developing and executing brand activations to build awareness and trial at key bars and events.
  • Social Media: Building and leveraging a strong social media following around your brands to engage with industry influencers and consumers.
  • Commercial: Collaborating with the sales team to grow distribution, delivering incremental sales through activations, and educating stakeholders on buy-in.
  • Internal Ambassadorship: Getting internal stakeholders excited and supportive of the brands through continuous activity and collaboration with brand owners.

Required Skills and Qualifications

To succeed in this role, you will need:

  • A pro-active and highly driven mindset, operating independently with a high standard of success.
  • Strong (premium) bartending experience and a significant network within the industry.
  • Excellent organizational skills and high operational independence, with diligence in budget tracking, monthly reporting, and project management.
  • Experience with concepting and hosting brand experience events.
  • Understanding of and passion for brand building, ensuring activations are supportive of the overall strategy and business goals.
  • Strong public speaking skills, able to rally support through charismatic presentations.
  • Strong affinity with the spirits business and Pernod Ricard's brands, especially rum, tequila, and mezcal.
  • Affinity with street culture, passionate about hip-hop and fashion.

Education and Experience

We welcome applications from individuals with 3+ years of experience in the spirits industry, including bartending related experience. Business-related higher education is a plus. Fluency in English is required, while French is highly desirable.



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