Strategic Media Planner

4 weeks ago

Toronto, Ontario, Canada Spark Foundry Full time

Job Title: Strategic Media Planner

This role at Spark Foundry will be a key contributor to our performance-media team, driving measurable business outcomes through data-driven media strategies. The ideal candidate will have a strong analytical skillset, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior.

Responsibilities:

  • Gather and analyze marketing, client, industry, competitive, and human insight data to determine advertising and media needs.
  • Develop a firm understanding of marketing objectives and strategies, the human-product relationship, and human-media relationship.
  • Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans.
  • Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents.
  • Utilize and knowledge of syndicated media, research, and other data resources.
  • Clear communication of media objectives, strategies, and executional guidelines to internal execution and specialty teams.
  • Present plans to the client brand group, with assistance of Supervisor/Manager.
  • Maintain strong relationships with media suppliers and stay abreast of market conditions.
  • Work closely with external agency partners.
  • Active participation in account status meetings, both internal and external.
  • Develop/assist with development of POVs.
  • Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete.
  • Attendance and active participant in mandatory training sessions.

Qualifications:

  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
  • 1-3 years in Media experience.
  • Experience in acquisition campaigns from start to finish.
  • Independently planning a campaign.
  • Strong written and verbal communication and presentation skills.
  • Demonstrated experience in negotiating.
  • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
  • Demonstrates critical thinking and problem-solving abilities.
  • Strong presentation skills.
  • Strong analytical abilities and proficiency in math.
  • Ability to effectively utilize media research and reporting resources.
  • Technical proficiency, particularly with media systems, PRISMA, and MS Excel, Word, and PowerPoint.

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