Digital Advertising Specialist

1 month ago


Toronto, Ontario, Canada AutoTrader Full time
Job Title: Digital Campaign Specialist

AutoTRADER Media is seeking a highly skilled Digital Campaign Specialist to support our territory of advertising agencies. As a key member of our team, you will be responsible for assisting Account Executives in developing, coordinating, and executing digital advertising campaigns.

Key Responsibilities:
  • Assist in selling digital advertising by supporting account executives and agency campaigns in Google Ad Manager.
  • Work alongside Ad Operations to ensure successful delivery and optimized regular campaign performance.
  • Provide actionable Quarterly Business Reviews with industry insights and OEM Post-Campaign Analysis presentations.
  • Collaborate with the creative services team to build and approve internal/external creative assets.
  • Pull Google Analytics reports on audience behaviors and build Power BI dashboards to support sales with internal research teams.
Requirements:
  • 3 years of proven online advertising operations experience.
  • Proficiency in MS Office, particularly Excel and PowerPoint.
  • In-depth experience with online media buys and sales, including CPM, Programmatic Guaranteed, and Preferred deals.
  • Strong understanding of ad operations and web analytical skills.
  • Ability to identify business opportunities and strategies through thorough analysis of Ad Server applications and data management platforms.
What We Offer:
  • Competitive salary and annual bonus structure.
  • 3% CPP matching.
  • Annual lifestyle allowance of $1500 for professional development.
  • Conferences and training budget.
  • Regular internal training programs.

We understand that there is life at work and life outside of work. That's why we offer a range of benefits to support your well-being, including discounts to nation-wide gyms, onsite gyms, an Employee and Family Assistance Program, and a virtual wellness program.



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