Digital Media Advertising Specialist

4 weeks ago


Toronto, Ontario, Canada Fidelity Investments Full time

Job Summary:

Fidelity Investments Canada is seeking a Digital Media Advertising Specialist to join our team. As a key member of our digital marketing team, you will be responsible for the execution of digital media advertising campaigns in support of Fidelity Investments Canada.

Key Responsibilities:

  • Collaborate with the Manager, Digital Advertising, Fidelity's media agency, internal departments, content marketing, production, and digital teams to ensure seamless integration across the full communication plan.
  • Be the subject matter expert in one or more paid media channels - social, search, programmatic.
  • Help develop detailed, strategic media briefs for the agency and internal stakeholders that reflect business and campaign goals across the marketing funnel.
  • Leverage internal & external data sources to ensure media plans are based on insight and learning.
  • Liaise with media agencies to ensure effective mix and spend, while ensuring campaign objectives are being met.
  • Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns.

Requirements:

  • 3+ years' experience in digital media advertising.
  • University Degree in Marketing or Advertising or equivalent experience.
  • Strong project management skills.
  • Financial services experience is a strong asset.
  • Advertising and/or Media Agency experience is a strong asset.

What We Offer:

  • A dynamic and inclusive work environment.
  • Opportunities for career growth and development.
  • A competitive salary and benefits package.


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