Digital Media Advertising Specialist
3 weeks ago
Job Summary:
Fidelity Investments Canada is seeking a Digital Media Advertising Specialist to join our team. As a key member of our digital marketing team, you will be responsible for the execution of digital media advertising campaigns in support of Fidelity Investments Canada.
Key Responsibilities:
- Collaborate with the Manager, Digital Advertising, Fidelity's media agency, internal departments, content marketing, production, and digital teams to ensure seamless integration across the full communication plan.
- Be the subject matter expert in one or more paid media channels - social, search, programmatic.
- Help develop detailed, strategic media briefs for the agency and internal stakeholders that reflect business and campaign goals across the marketing funnel.
- Leverage internal & external data sources to ensure media plans are based on insight and learning.
- Liaise with media agencies to ensure effective mix and spend, while ensuring campaign objectives are being met.
- Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns.
Requirements:
- 3+ years' experience in digital media advertising.
- University Degree in Marketing or Advertising or equivalent experience.
- Strong project management skills.
- Financial services experience is a strong asset.
- Advertising and/or Media Agency experience is a strong asset.
What We Offer:
- A dynamic and inclusive work environment.
- Opportunities for career growth and development.
- A competitive salary and benefits package.
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