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Senior Manager, Loyalty Rewards Relationship Management

1 month ago

Old Toronto, Canada Scotiabank Full time
About the Role

The Senior Manager, Loyalty Rewards Relationship Management, is a critical position that requires a deep understanding of loyalty programs and relationship management. This role will serve as the key liaison between Scotiabank and Scene+, working closely with product teams and business lines to provide relationship management, new product integration strategy, and support.

Main Responsibilities:

  1. Lead the onboarding of new business lines into the Scene+ ecosystem, collaborating with internal partners and external partners to drive holistic loyalty strategies for Scotiabank.
  2. Collaborate with cross-functional teams to identify business loyalty objectives and ensure overall metrics are met.
  3. Represent Scotiabank's interests within daily Scene+ activities, including strategic planning and influencing decisions.
  4. Act as a subject matter expert, driving strategic conversations and developing roadmaps with internal partners.
  5. Lead strategic oversight and prioritization of business projects, ensuring timely delivery and effective results.
  6. Continually evolve annual loyalty key performance metrics, partnering with Scotiabank and Scene+ marketing teams to build robust marketing strategies and communication plans.
  7. Lead Scotia Rewards integration and communicate new product developments with rewards platform partner, product, and business line leads.
  8. Present monthly scorecard and results tracking, facilitating planning between partners, and sharing key strategic insights and results.
  9. Continually monitor current and historical trends, keeping abreast of the competitive landscape, reporting on findings, and developing recommendations.
  10. Provide oversight and advice on key integration aspects, ensuring alignment with Scene+ and business delivery targets and results.
  11. Leverage and/or develop end-to-end processes for product review and feedback, development, implementation, use, and reporting.
  12. Liaise with Loyalty product leads to determine when special offer and redemption campaigns are appropriate.
  13. Work with internal teams and partners to develop value-added services for Scotiabank, Tangerine, and Empire employees.
  14. Assist in the development of annual business plans, including detailed strategies and tactics to achieve short, medium, and long-term objectives.
  15. Assist with negotiation and RFI/RFPs relating to new capabilities and/or vendors.
  16. Attend, sponsor, and present at partner or business events as required.
Requirements

This role requires:

  1. Previous experience managing or working with loyalty and engagement programs, credit card, or travel rewards programs.
  2. Demonstrated financial acumen and analytical skills to leverage data insights to inform business decisions.
  3. Excellent collaboration and partnership skills, with the ability to effectively work with cross-functional internal teams and external partners.
  4. Strong project management skills, leading multiple initiatives of varying scope and duration simultaneously.
  5. Excellent written and verbal communication skills, with the ability to present and convey information in a clear and simple manner across various levels of the organization.
  6. Strong influencing, creativity, and strategic thinking skills to drive desired results.
  7. Leadership capabilities to navigate a multifaceted global organization to secure resources, information, and consensus through determination, drive, and conviction.