Senior Manager, Loyalty Rewards Relationship Management

1 month ago

Old Toronto, Canada Scotiabank Full time
Title: Senior Manager, Loyalty Rewards Relationship Management

Requisition ID: 209795

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

As the Senior Manager, Loyalty Rewards Relationship Management, you will act as the key relationship lead between Scotiabank and Scene+, working in conjunction with product teams and business lines to provide relationship management, new product integration strategy and support, and providing recommendations on portfolio enhancements, partnerships and promotional strategies.

Is this role right for you? In this role, you will:

  1. Lead the onboarding of new business lines into the Scene+ ecosystem, liaising with internal partners (i.e. Credit Cards, Day to Day Banking, Wealth, Auto, Insurance, Tangerine, etc.) and external partners to drive holistic loyalty strategies for Scotiabank.
  2. Collaborate with cross-functional teams to identify their business Loyalty objectives and ensure overall metrics are met (e.g. points burn to earn ratio, card usage, new customer acquisition, retention, etc.).
  3. Represent Scotiabank’s interests within daily Scene+ activities, including strategic planning, influencing decisions and prioritization plans.
  4. Act as a subject matter expert while driving strategic conversations and developing roadmaps with internal partners, considering best practices, processes, terms and conditions.
  5. Lead strategic oversight and prioritization of business projects, ensuring timely delivery and effective results.
  6. Continually evolve annual Loyalty key performance metrics, partnering with Scotiabank and Scene+ marketing teams to build robust, integrated marketing strategies and communication plans, aligning with common interests across internal teams to improve overall program value to customers and shareholders.
  7. Lead Scotia Rewards integration and communicate new product developments with rewards platform partner, product and business line leads.
  8. Present monthly scorecard and results tracking, facilitating planning between partners, and sharing key strategic insights and results to highlight important opportunities for driving business value through regular quarterly business reviews.
  9. Continually monitor current and historical trends, keeping abreast of the competitive landscape, reporting on findings, developing recommendations, and assisting with the preparation of business casing with senior management.
  10. Provide oversight and advice on key integration aspects, such as integration documentation, ensuring alignment with Scene+ and business delivery targets and results.
  11. Leverage and/or develop end-to-end processes for product review and feedback, development, implementation, use, and reporting, collaborating with various teams and distribution channels.
  12. Liaise with Loyalty product leads to determine when/if special offer and redemption campaigns are appropriate to help create an optimal program redemption mix, with accountability for rewards program expenses.
  13. Work with various internal teams and partners to develop value added services to Scotiabank, Tangerine and Empire employees (e.g. preferred rates, discounts, etc.).
  14. Assist in the development of annual business plans, including detailed strategies and tactics to achieve short, medium and long-term objectives.
  15. Assist with the negotiation and RFI/RFP’s relating to new capabilities and/or vendors, including competitive research, industry analysis, gap analysis, onboarding, etc.
  16. Attend, sponsor and present at partner or business events as required.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

  1. Previous experience managing or working with Loyalty and Engagement programs, Credit Card or Travel Rewards programs.
  2. Demonstrated financial acumen and analytical skills to leverage data insights to inform business decisions.
  3. Excellent collaboration and partnership skills, with the ability to effectively work with cross-functional internal teams and external partners.
  4. Strong project management skills, leading multiple initiatives of varying scope and duration simultaneously.
  5. Excellent written and verbal communication skills, with the ability to present and convey information in a clear and simple manner across various levels of the organization.
  6. Strong influencing, creativity and strategic thinking skills to drive desired results.
  7. Leadership capabilities to navigate a multifaceted global organization to secure resources, information and consensus through determination, drive and conviction.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

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