Marketing and Brand Strategy Director

4 weeks ago


Golden Horseshoe, Canada HomeLife Realty Services Inc. Full time
Head of Marketing and Brand Strategy

We are seeking a seasoned marketing leader to drive the vision and execution of marketing initiatives that elevate our luxury real estate brands on a global scale.

About the Role:

This pivotal position will oversee the development and implementation of comprehensive brand and marketing strategies, ensuring alignment with the organization's core values and business objectives.

Key Responsibilities:
  • Brand Leadership: Develop and lead the overarching brand and marketing strategies, creating and maintaining a brand playbook that defines and drives global brand recognition.
  • Strategic Direction: Collaborate with senior leadership to define strategic marketing goals and lead high-profile strategic projects, recommending and executing ways to move the business forward.
  • Cross-Functional Collaboration: Partner with internal teams across marketing, communications, technology, and operations to drive strategic initiatives and achieve brand growth.
  • Narrative Development & Storytelling: Develop compelling narratives for video, print, and digital channels that resonate with our members and their customers, creating lasting engagement.
  • Innovation & Technology Integration: Lead the adoption of new technologies and digital platforms to amplify brand presence, leveraging AI and other innovative tools to streamline processes and enhance customer experience.
  • Research & Insights: Lead strategic research and insights efforts to guide decision-making, understand market dynamics, and refine marketing strategies.
Requirements:
  • Experience: A minimum of 5 years in a leadership marketing or brand strategy role, ideally with experience in consumer goods, services, retail, or real estate.
  • Education: A bachelor's degree in Marketing, Branding, Business, Communications, or a related field is required.
  • Expertise in Strategy: Deep experience in corporate and brand strategy, with the ability to manage complex projects and solve problems with creative solutions.
  • Communication Skills: Exceptional written and verbal communication skills, with experience presenting strategic recommendations to C-suite executives.
  • Leadership & Collaboration: A natural leader who thrives in collaborative environments, skilled at managing cross-functional teams and balancing competing priorities.
What We're Looking For:
  • A bold and creative thinker who can build brands that stand out in a crowded market.
  • A passion for brand storytelling and the ability to craft compelling messages that engage, inspire, and drive results.
  • A strategic leader who thrives on collaboration and can influence both internal and external stakeholders to achieve shared goals.

We offer a competitive salary range of $90,000 - $110,000 based on proven experience and skill level. If you're a dynamic, high-energy, hands-on brand builder ready to make an immediate impact on a global scale, we encourage you to apply.



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