Digital Marketing Leader for Global Channel Advancement

13 hours ago

Toronto, Ontario, Canada Financière Sun Life Full time

At Financière Sun Life, we are seeking a highly skilled Digital Marketing Leader to drive the advancement of our global digital channels.

Company Overview

We are a leading financial services company committed to helping our clients achieve their goals. Our team is passionate about delivering innovative solutions that meet the evolving needs of our clients.

Job Description

The successful candidate will be responsible for leading the development and implementation of global digital channel strategies, with a focus on email marketing and client contact. This role involves working closely with stakeholders in North America and Asia, including business leaders, marketing teams, tech partners, experts, and digital teams.

About the Role

We are looking for an experienced digital marketing professional who has deep expertise in email marketing, including automation, deliverability, and compliance. The ideal candidate should be data-driven, client-centric, and able to connect marketing activities to business results.

Responsibilities

  • Develop and implement global digital channel strategies, focusing on contact and email marketing
  • Be an expert in email marketing, including technical aspects like deliverability and spam prevention
  • Define, track, and analyze email channel performance to make data-driven improvements
  • Create a global center of excellence for client contact and email marketing; develop and implement email marketing best practices
  • Support product management for relevant tools/capabilities, including adoption and utilization, training, governance, and managing product roadmaps
  • Support strategies for managing consent and preference management, global web and email domain strategy and governance, and longer-term personalized omnichannel experiences
  • Audit a test-and-learn approach to continuously improve email channel strategies, optimize experiences, and deepen client engagement
  • Suggest and implement new marketing strategies to support business goals
  • Stay current with industry trends, evolving regulatory, data privacy requirements, and emerging technology and innovations

Operational Management

  • Ensure effective practices and processes in support of client contact programs
  • Cultivate and maintain strategic relationships with internal partners and vendors, driving efficient program implementation and achieving business objectives
  • Lead cross-functional collaboration efforts with digital teams, subject matter experts, and enterprise technology partners
  • Ensure delivery of projects/initiatives on time and on budget

Requirements

  • Minimum 5 years experience at a large enterprise, ideally within a matrixed organization
  • 5 years of experience with digital marketing channels, with a focus in email marketing preferred
  • Bachelor's or advanced degree in Business, Marketing, Digital or Communications
  • Proficient with data and digital analytics to generate insights to make key decisions
  • Expertise in problem-solving, negotiation, and expectation setting
  • Superior communication, presentation, and influencing skills
  • Strong collaborator across global teams and Enterprise functions
  • Leader of change; ability to influence a global team and partners
  • Proficiency with PowerPoint and Excel

Preferred Skills

  • Experience with Adobe Campaign, Marketo, Acoustic or similar platforms

Estimated Salary Range

$78,000 - $128,000 per year

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