Digital Marketing Strategist

2 weeks ago

Toronto, Ontario, Canada SysAid Full time

At SysAid, we're revolutionizing the IT Service Management industry with our innovative AI-powered platform. Our global customer base of 4,000+ companies in 140 countries is constantly growing, and we need a talented Digital Marketing Strategist to drive our marketing campaigns forward.

Job Description

We're looking for an experienced marketer to plan, execute, and manage marketing acquisition campaigns that increase brand awareness and customer engagement. As a key member of our marketing team, you'll be responsible for developing and executing cross-channel marketing campaigns, leveraging digital marketing channels to reach our target audience, and collaborating with cross-functional teams to create compelling marketing collateral.

Key responsibilities include:

  • Developing and executing cross-channel marketing campaigns and programs focused on customer acquisition
  • Leveraging digital marketing channels for campaign reach and engagement
  • Collaborating with cross-functional teams to create compelling marketing collateral that aligns with our brand's tone and positioning
  • Analyzing data to understand prospects' pain points, behavior, and customer experience to identify opportunities and make data-driven recommendations
  • Tracking campaign performance, analyzing data, and providing actionable insights and recommendations for campaign optimization

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as a comprehensive benefits package and opportunities for career growth and development.

Requirements

To be successful in this role, you'll need:

  • A minimum of 3+ years of experience in marketing for related B2B marketing roles in a global SaaS or tech company
  • Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
  • Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers, and web analytic tools
  • Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
  • Solid analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights
  • Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
  • Proficiency in using CRM and Marketing Automation tools, such as Salesforce and Marketo

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