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Growth Marketing Director
2 months ago
About the Role:
We are seeking a highly skilled and strategic Head of Digital Growth Strategy to join our team at Digital Hot Sauce Inc. As a key member of our marketing team, you will be responsible for developing and executing growth strategies to increase brand awareness and customer acquisition across various digital channels.
Key Responsibilities:
- Develop and execute comprehensive growth strategies to drive business growth and revenue.
- Lead and manage paid marketing campaigns across multiple digital channels, including Facebook, Google, and TikTok.
- Analyze performance data to identify trends and insights, and adjust strategies to maximize campaign effectiveness.
- Collaborate with cross-functional teams to develop compelling ad content, landing pages, and creative assets.
- Provide strategic direction on ad platforms, targeting, placements, and creative assets.
- Set up and manage conversion tracking and attribution for paid marketing channels.
- Audit and troubleshoot performance-related issues in campaigns, providing actionable insights and recommendations.
- Report regularly on key performance metrics to stakeholders and the wider team.
- Contribute to the development and improvement of systems, processes, and workflows related to paid marketing channels.
- Lead and mentor team members, providing feedback on campaign buildouts and strategic direction.
Requirements:
- 3-5+ years of experience in digital marketing, with a strong focus on managing Facebook & Instagram Ads, Google Ads, and other digital channels.
- Proven ability to think creatively and strategically, with strong analytical skills to drive data-informed decision-making.
- Excellent communication skills, both written and verbal, with a high attention to detail.
- Experience in agency settings or diverse experiences in paid marketing management.
- Comfort with client-facing roles, with the ability to discuss strategy, processes, and results confidently.
- Proactive approach to problem-solving and a desire to learn and grow in a dynamic environment.
What We Offer:
- A dynamic and entrepreneurial work environment with a focus on innovation and creativity.
- A competitive salary and benefits package, including 3 weeks paid vacation and flexible remote work opportunities.
- Access to industry-recognized designations, certifications, and courses to support your professional development.
- A $2,000 annual health savings account and $2,000 annual wellness savings account to support your physical and mental well-being.
- RRSP contribution matching to support your financial future.
