Marketing Director, National Brand Growth
4 days ago
We are seeking a highly experienced and innovative Marketing Director to lead the growth of our national brand. This is a pivotal role that will drive strategic marketing initiatives to enhance our visibility, support business objectives, and foster a unified culture across our network.
Responsibilities:- Develop and implement comprehensive marketing strategies to elevate our national brand presence, leveraging traditional and digital channels.
- Lead a team while collaborating with broker partner marketing teams to ensure cohesive messaging and consistent branding throughout the organization.
- Oversee annual marketing plans and budgets, ensuring alignment with business objectives.
- Cultivate thought leadership through content marketing, whitepapers, webinars, and industry forums to position Navacord as a key player in the market.
- Analyze market trends, competitor dynamics, and customer needs to inform strategic decisions.
- Bolster client relationships through targeted marketing campaigns, client communications, and personalized experiences.
Requirements:
- A bachelor's degree in marketing, business, or a related field.
- At least 10 years of progressive marketing experience, preferably in a national or multiregional role within the insurance or financial services sectors.
- Demonstrated expertise in leading brand awareness campaigns, understanding both traditional and digital marketing strategies.
- Familiarity with M&A marketing, rebranding efforts, and corporate communications.
- Strong leadership skills with the ability to influence and collaborate across a decentralized network.
- A champion of diversity, equity, and inclusion, passionate about fostering an inclusive workplace culture.
The estimated salary for this role is $120,000 - $180,000 per annum, depending on qualifications and experience. Navacord Inc. offers a comprehensive benefits package, including health, dental, and vision coverage, retirement savings plan, and paid time off.
About Us:Navacord Inc. is a dynamic company committed to fostering an inclusive, accessible environment where all employees feel valued and respected. We value diversity, recognize human differences, and encourage women, indigenous peoples, members of visible minorities, people with disabilities, and LGBTQ2+ individuals to apply.
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