Senior Marketing Director
4 days ago
Aimsio Inc. is a leading field operational management platform designed for heavy industries, with over $7 billion processed on the platform across North America and managing over 25,000 crew workers through our solutions.
We're seeking an experienced Senior Marketing Director to drive growth initiatives and enhance brand awareness in our B2B market.
Job Description- Develop Comprehensive Marketing Strategies: Formulate and execute marketing plans aligned with company objectives, leveraging data-driven insights to inform strategic decisions.
- Brand Management: Oversee the implementation of our brand strategy, ensuring consistent messaging across all channels and maintaining brand equity through innovative branding efforts.
- Lead Generation: Develop effective lead generation strategies to drive qualified leads to our sales team, utilizing digital marketing, content marketing, and events.
The ideal candidate will have proven experience in senior marketing leadership roles, preferably in fast-growing B2B environments, with expertise in digital marketing, lead generation, and brand management.
You'll work closely with our sales team to ensure alignment between marketing efforts and sales objectives, and support sales initiatives with targeted campaigns and collateral.
The role involves analyzing marketing performance metrics, refining strategies, and improving overall marketing ROI.
Requirements- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- At least 7 years of experience in developing and directing growth/demand generation marketing initiatives.
- Proven track record of driving and scaling pipeline generation in fast-paced environments.
- Hands-on experience with email marketing, Google Ads, LinkedIn Ads, SEO, SEM, and Display.
We offer a competitive base salary, full health and wellness benefits plan, paid sick leave, vacation days, WeWork Credits, and a RRSP/TFSA Group Savings plan.
Our employee benefits also include a wellness account, professional development opportunities, and a comprehensive package that supports your well-being and career growth.
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